DIRECT lines inconsistent with public data
19 −22 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (19)
line 44 pubmatic.com, 160862, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: The Race Media (via EB) domain in sellers.json: google.com
line 46 lijit.com, 361781, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: The Race Media Ltd domain in sellers.json: theracemedialtd.com
line 47 lijit.com, 361781-eb, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: The Race Media Ltd (via Google EB) domain in sellers.json: google.com
line 49 appnexus.com, 8233, DIRECT
→ observed: the same account is marked DIRECT by 12 different companies
line 55 onetag.com, 76bc3f955fb9fc6-OB, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Content Ignite Limited (via OB) domain in sellers.json: google.com
line 56 rubiconproject.com, 23804, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 69 sharethrough.com, GL22cNnT, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Content Ignite - OB domain in sellers.json: google.com
line 70 pubmatic.com, 156538, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: Rich Audience International SL domain in sellers.json: richaudience.com
line 74 pubmatic.com, 81564, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: Rich Audience Technologies SL domain in sellers.json: richaudience.com
line 75 richaudience.com, 18XpyO0JZW, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Content Ignite Limited domain in sellers.json: www.contentignite.com
line 76 rubiconproject.com, 13510, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 14 different companies name in sellers.json: Rich Audience Technologies SL domain in sellers.json: richaudience.com
line 123 rubiconproject.com, 23802, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Content Ignite Limited domain in sellers.json: contentignite.com
line 124 seedtag.com, 667d3bbb1fe9c00006e29ad4, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Content Ignite domain in sellers.json: contentignite.com
line 125 pubmatic.com, 157743, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 19 different companies name in sellers.json: Seedtag Advertising, S.L. domain in sellers.json: seedtag.com
line 126 xandr.com, 4009, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 18 different companies name in sellers.json: Seedtag Advertising SL domain in sellers.json: seedtag.com
line 127 smartadserver.com, 3050, DIRECT
→ observed: the same account is marked DIRECT by 20 different companies
line 128 rubiconproject.com, 17280, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 19 different companies name in sellers.json: Seedtag Advertising SL domain in sellers.json: seedtag.com
line 130 onetag.com, 76bc3f955fb9fc6, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Content Ignite Limited domain in sellers.json: contentignite.com
line 135 pubmatic.com, 160530, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Content Ignite domain in sellers.json: contentignite.com