DIRECT lines inconsistent with public data
32 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 32)
line 16 programmaticx.ai, 100682, DIRECT, b42d42eb28400efa
→ observed: the same account is marked DIRECT by 38 different companies name in sellers.json: falcongames domain in sellers.json: falcongames.com
line 17 targetbetter.com, 6481, DIRECT
→ observed: the same account is marked DIRECT by 38 different companies name in sellers.json: fugo domain in sellers.json: fugo.com.tr
line 23 themediagrid.com, VM75KS, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 46 different companies name in sellers.json: Copper6 Ltd domain in sellers.json: copper6.com
line 47 admanmedia.com, 2269, DIRECT
→ observed: the same account is marked DIRECT by 51 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 103 yabbi.me, 675d9254-4032-47ed-9074-b6ef4dbab522, DIRECT
→ observed: the same account is marked DIRECT by 64 different companies
line 104 madex.world, 544b4c02-bccb-47eb-a8c2-0a6be081778b, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: Madex domain in sellers.json: madex.world
line 106 thebrave.io, 1234764, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: bigo domain in sellers.json: bigo.sg
line 159 oko.uk, a4eb11dd-9bc5-4d77-9877-71f69dcfc08f, DIRECT, b3511ffcafb23a32
→ observed: the same account is marked DIRECT by 43 different companies name in sellers.json: BigoAds domain in sellers.json: bigo.sg
line 197 admatic.de, ade-pub-4967241771, DIRECT, uufps1dh5stc6euk
→ observed: the same account is marked DIRECT by 41 different companies
line 208 google.com, pub-3990748024667386, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 80 different companies
line 242 themediagrid.com, NC7LXT, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 42 different companies name in sellers.json: THUNDER MONETIZATION PTE. LTD. domain in sellers.json: thunder-monetize.com
line 243 criteo.com, B-081657, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 41 different companies
line 316 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 110 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 329 pubnative.net, 1008060, DIRECT, d641df8625486a7b
→ observed: the same account is marked DIRECT by 53 different companies name in sellers.json: MELODONG LIMITED domain in sellers.json: melodong.com
line 356 apester.com, 49071, DIRECT
→ observed: the same account is marked DIRECT by 47 different companies
line 361 themediagrid.com, 9FRCA5, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 54 different companies name in sellers.json: TEAL DIGITAL GROUP LTD domain in sellers.json: teal.works
line 392 tcl.com,Pub-968324,DIRECT
→ observed: the same account is marked DIRECT by 41 different companies
line 393 openx.com, 558414027, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 42 different companies
line 394 openx.com, 560680793, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 42 different companies
line 395 indexexchange.com, 207932, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 43 different companies
line 396 indexexchange.com, 196430, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 43 different companies
line 398 tremorhub.com,l58g7-k4xf6,DIRECT,1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 41 different companies name in sellers.json: TCL ADS domain in sellers.json: tcl.com
line 399 originmedia.tv, 84739294, DIRECT, 117241431
→ observed: the same account is marked DIRECT by 40 different companies
line 400 betweendigital.com, 44972, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 51 different companies name in sellers.json: BIGO TECHNOLOGY PTE. LTD. domain in sellers.json: bigo.sg
line 436 supply.colossusssp.com, 821, DIRECT, 6c5b49d96ec1b458
→ observed: the same account is marked DIRECT by 60 different companies name in sellers.json: BIGO TECHNOLOGY PTE. domain in sellers.json: bigo.sg