DIRECT lines inconsistent with public data
59 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 59)
line 1682 apester.com,1105,DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 1695 adyoulike.com,4d5014f8da11fc0a70ebbda5d4537935,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 1714 thebrave.io,9840732,DIRECT,c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 1717 carbonatix.com,176915265,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 1780 bematterfull.com,92391776902,DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 1793 themediagrid.com,SWH94X,DIRECT,35d5010d7789b49d
→ observed: the same account is marked DIRECT by 59 different companies name in sellers.json: Bidmachine, Inc domain in sellers.json: bidmachine.io
line 1794 iqzone.com,IQ96,DIRECT
→ observed: the same account is marked DIRECT by 56 different companies
line 1841 risecodes.com,67ac81ac2c875500018fbbfc,DIRECT,79929e88b2ba73bc
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 72 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 1858 opera.com,pub6148735850944,DIRECT,55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 1939 themediagrid.com,RVQDTI,DIRECT,35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 73 different companies name in sellers.json: ORANGE CLICK MEDIA & COMMERCE LTD domain in sellers.json: orangeclickmedia.com
line 1940 orangeclickmedia.com,C-1021,DIRECT,cd730d2f56b472c4
→ observed: the same account is marked DIRECT by 66 different companies
line 1943 markappmedia.site,C-1021,DIRECT,1ddf21e4cc2e32a1
→ observed: the same account is marked DIRECT by 66 different companies name in sellers.json: pulishertest domain in sellers.json: test.com
line 1945 lijit.com,411915,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: MARKAPP MEDIA LTD domain in sellers.json: markappmedia.site
line 1961 zmaticoo.com,5135063,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 56 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 1968 intenze.co,200187,DIRECT
→ observed: the same account is marked DIRECT by 66 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 1970 adyoulike.com,d56e3e148de35ef3f2fc06a8fe3a5d1a,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: Intenze domain in sellers.json: intenze.co
line 1973 snack-media.com,SNM_4352,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: intenze domain in sellers.json: intenze
line 2003 lijit.com,563477,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 56 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 2005 selectmedia.asia,6c45ab2c1e3590faff8c2047,DIRECT,e365c871a27c655d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Blasto domain in sellers.json: blasto.ai
line 2008 mgid.com,911290,DIRECT,d4c29acad76ce94f
→ observed: the same account is marked DIRECT by 33 different companies
line 2031 onetag.com,61d88450bdb25bc,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: Greeter Holdings LTD Adipolo domain in sellers.json: adipolo.com
line 2046 spinx.biz,1373698863,DIRECT
→ observed: the same account is marked DIRECT by 64 different companies name in sellers.json: PlaySimple (SpinX.io) domain in sellers.json: playsimple.in
line 2050 algorix.co,60019,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io
line 2060 rtbhouse.com,7VQaL76PBynk7Hu4jror,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: Axis Corp LTD domain in sellers.json: axis-marketplace.com
line 2101 lunamedia.io,d7190c50-6c49-40d1-a716-1943623e120b,DIRECT,524ecb396915caaf
→ observed: the same account is marked DIRECT by 63 different companies