DIRECT lines inconsistent with public data
6 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (6)
line 515 applovin.com, cddcb1fcc3f96d31dd00921f8939b0c9, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 516 applovin.com,cddcb1fcc3f96d31dd00921f8939b0c9, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 546 axonix.com,59089,DIRECT,bc385f2b4a87b721
→ observed: the same account is marked DIRECT by 26 different companies
line 647 fyber.com, 217213, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: AI CREATIVITY S.R.L. domain in sellers.json: remini.ai
line 648 fyber.com,217213,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: AI CREATIVITY S.R.L. domain in sellers.json: remini.ai
line 655 google.com, pub-6708589877934833, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Bending Spoons Operations S.p.A.