DIRECT lines inconsistent with public data
289 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 289)
line 62 apester.com, 1105, DIRECT
→ observed: the same account is marked DIRECT by 70 different companies
line 74 adyoulike.com, 4d5014f8da11fc0a70ebbda5d4537935, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 92 thebrave.io, 9840732, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 61 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 95 carbonatix.com, 176915265, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 158 bematterfull.com, 92391776902, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 171 themediagrid.com, SWH94X, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 62 different companies name in sellers.json: Bidmachine, Inc domain in sellers.json: bidmachine.io
line 172 iqzone.com, IQ96, DIRECT
→ observed: the same account is marked DIRECT by 59 different companies name in sellers.json: Appodeal domain in sellers.json: appodeal.com
line 207 pubsfusion.com, 100706, DIRECT
→ observed: the same account is marked DIRECT by 24 different companies
line 212 risecodes.com, 67ac81ac2c875500018fbbfc, DIRECT, 79929e88b2ba73bc
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 74 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 227 opera.com, pub6148735850944, DIRECT, 55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 62 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 309 themediagrid.com, RVQDTI, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 76 different companies name in sellers.json: ORANGE CLICK MEDIA & COMMERCE LTD domain in sellers.json: orangeclickmedia.com
line 310 orangeclickmedia.com, C-1021, DIRECT, cd730d2f56b472c4
→ observed: the same account is marked DIRECT by 68 different companies
line 313 markappmedia.site, C-1021, DIRECT, 1ddf21e4cc2e32a1
→ observed: the same account is marked DIRECT by 68 different companies name in sellers.json: pulishertest domain in sellers.json: test.com
line 315 lijit.com, 411915, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: MARKAPP MEDIA LTD domain in sellers.json: markappmedia.site
line 331 zmaticoo.com, 5135063, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 335 intenze.co, 200187, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 337 adyoulike.com, d56e3e148de35ef3f2fc06a8fe3a5d1a, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: Intenze domain in sellers.json: intenze.co
line 340 snack-media.com, SNM_4352, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: intenze domain in sellers.json: intenze
line 370 lijit.com, 563477, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 374 selectmedia.asia, 6c45ab2c1e3590faff8c2047, DIRECT, e365c871a27c655d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Blasto domain in sellers.json: blasto.ai
line 376 pubsfusion.com, 100707, DIRECT
→ observed: the same account is marked DIRECT by 24 different companies
line 399 onetag.com, 61d88450bdb25bc, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 74 different companies name in sellers.json: Greeter Holdings LTD Adipolo domain in sellers.json: adipolo.com
line 408 bidstrade.io, 100211, DIRECT
→ observed: the same account is marked DIRECT by 24 different companies
line 415 spinx.biz, 1373698863, DIRECT
→ observed: the same account is marked DIRECT by 66 different companies name in sellers.json: PlaySimple (SpinX.io) domain in sellers.json: playsimple.in
line 419 eyeconicspot.com, 4994, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 51 different companies name in sellers.json: BidMachine Inc domain in sellers.json: bidmachine.io