Android · Equals Collective Limited

EQUALS - Music Social Network

Developer URL: https://equa.ls
app-ads.txt: https://equa.ls/app-ads.txt · 200
Checked: Oct 7, 2026

60/100

1,221 lines · 830 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

3 −20 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.

Evidence (3)

line 315    rubiconproject.com, 26442, DIRECT, 0bfd66d529a55807
             → observed: the same account is marked DIRECT by 30 different companies
line 316    rubiconproject.com, 26440, DIRECT, 0bfd66d529a55807
             → observed: the same account is marked DIRECT by 30 different companies
line 477    bidmachine.io, 200, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 18 different companies  name in sellers.json: Yandex SSP  domain in sellers.json: yandex.com

warning

Seller IDs not listed in the ad system's sellers.json

154 −15 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (25 of 154)

line 45     pubmatic.com, 159668, RESELLER, 5d62403b186f2ace
             → sellers_json: https://pubmatic.com/sellers.json
line 46     rubiconproject.com, 19724, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 53     silvermob.com, 449, RESELLER
             → sellers_json: https://silvermob.com/sellers.json
line 55     video.unrulymedia.com, 3734122830, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 66     uis.mobfox.com, 165, RESELLER
             → sellers_json: https://uis.mobfox.com/sellers.json
line 67     video.unrulymedia.com, 456081263, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 88     video.unrulymedia.com, 123476257, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 94     onetag.com, 66cff8e37d871be, RESELLER
             → sellers_json: https://onetag.com/sellers.json
line 102    admixer.net, 2f833c20-7378-4b86-9b73-a2b56263d4d4, RESELLER
             → sellers_json: https://admixer.net/sellers.json
line 109    webeyemob.com, 70100, RESELLER
             → sellers_json: https://webeyemob.com/sellers.json
line 113    ignitemediatech.com, 61119, RESELLER
             → sellers_json: https://ignitemediatech.com/sellers.json
line 119    video.unrulymedia.com, 144481089, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 120    pubmatic.com, 161373, RESELLER, 5d62403b186f2ace
             → sellers_json: https://pubmatic.com/sellers.json
line 123    algorix.co, 60444, RESELLER, 5b394c12fea27a1d
             → sellers_json: https://algorix.co/sellers.json
line 153    admanmedia.com, 894, RESELLER
             → sellers_json: https://admanmedia.com/sellers.json
line 169    opera.com, pub7319665936192, RESELLER, 55a0c5fd61378de3
             → sellers_json: https://opera.com/sellers.json
line 181    smartyads.com, 100135, RESELLER, fd2bde0ff2e62c5d
             → sellers_json: https://smartyads.com/sellers.json
line 184    rubiconproject.com, 23946, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 186    google.com, pub-5289985627731322, RESELLER, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 203    e-planning.net, b9165ad221c51225, RESELLER, c1ba615865ed87b2
             → sellers_json: https://e-planning.net/sellers.json
line 204    triplelift.com, 8446, RESELLER, 6c33edb13117fd86
             → sellers_json: https://triplelift.com/sellers.json
line 206    axonix.com, 56222, RESELLER
             → sellers_json: https://axonix.com/sellers.json
line 207    uis.mobfox.com, 1916, RESELLER, 5529a3d1f59865be
             → sellers_json: https://uis.mobfox.com/sellers.json
line 216    pubmatic.com, 161853, RESELLER, 5d62403b186f2ace
             → sellers_json: https://pubmatic.com/sellers.json
line 219    e-planning.net, 45845eaf076148f9, RESELLER, c1ba615865ed87b2
             → sellers_json: https://e-planning.net/sellers.json

warning

Lines for ad system domains that don't resolve

15 −1 pts

These ad system domains don't resolve (the domain may be retired, merged or misspelled). The lines can't be validated, and if the domain is registered again, its new holder would appear authorized.

How to fixRemove these lines. If the domain is registered again, its new holder would appear authorized by your file.

Evidence (15)

line 57     engagebdr.com, 10308, RESELLER
             → ad_system: engagebdr.com
line 64     adne.tv, 3992, RESELLER
             → ad_system: adne.tv
line 77     spotxchange.com, 271911, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 136    engagebdr.com, 10423, RESELLER
             → ad_system: engagebdr.com
line 146    gamoshi.io, 267-b4627, RESELLER
             → ad_system: gamoshi.io
line 225    gamoshi.io, 267-b5428, RESELLER, 20e30b2ae1f670f2
             → ad_system: gamoshi.io
line 728    spotxchange.com, 307720, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 732    engagebdr.com, 10181, RESELLER
             → ad_system: engagebdr.com
line 747    spotxchange.com, 234183, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 773    engagebdr.com, 10252, RESELLER
             → ad_system: engagebdr.com
line 785    spotxchange.com, 117872, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 796    districtm.io, 101649, RESELLER, 3fd707be9c4527c3
             → ad_system: districtm.io
line 809    spotxchange.com, 225721, RESELLER
             → ad_system: spotxchange.com
line 815    spotxchange.com, 238936, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
line 973    ylhglobal.com, 1930587443, RESELLER
             → ad_system: ylhglobal.com

warning

Malformed lines

3 −1 pts

Lines that buyers' crawlers will ignore.

How to fixFix the format: <ad system domain>, <seller id>, DIRECT|RESELLER[, <cert authority id>].

Evidence (3)

line 40     Yandex
             → reason: fewer than 3 fields
line 598    Admob
             → reason: fewer than 3 fields
line 602    facebook
             → reason: fewer than 3 fields

info

No OWNERDOMAIN declared

1 −2 pts

app-ads.txt 1.1 recommends OWNERDOMAIN so buyers can match DIRECT accounts to the owner.

How to fixAdd OWNERDOMAIN=<your company domain> to the file.

info

Duplicate lines

19 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.

Evidence (19)

ad_system: loopme.com  seller_id: 11424  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 158154  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 160974  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 20050  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 20744  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 3817  relationship: RESELLER
ad_system: xandr.com  seller_id: 13799  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 17608  relationship: RESELLER
ad_system: appnexus.com  seller_id: 4052  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 20086  relationship: RESELLER
ad_system: lijit.com  seller_id: 411121  relationship: RESELLER
ad_system: sabio.us  seller_id: 100092  relationship: RESELLER
ad_system: freewheel.tv  seller_id: 1606620  relationship: RESELLER
ad_system: freewheel.tv  seller_id: 1606633  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 3713  relationship: RESELLER
ad_system: video.unrulymedia.com  seller_id: 2564526802  relationship: RESELLER
ad_system: axonix.com  seller_id: 57264  relationship: RESELLER
ad_system: app-stock.com  seller_id: 558223  relationship: RESELLER
ad_system: appnexus.com  seller_id: 6849  relationship: RESELLER

info

Ad systems without a public sellers.json

212

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.

Evidence (25 of 212)

line 5      gamaigroup.com, 423056, RESELLER
             → sellers_json: HTML or login page instead of JSON
line 9      loopme.com, 11303, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 10     loopme.com, 11424, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 13     openx.com, 540785403, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 14     openx.com, 559798512, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 44     openx.com, 541177349, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 47     adcolony.com, 29b7f4a14dc689eb, RESELLER, 1ad675c9de6b5176
             → sellers_json: HTML or login page instead of JSON
line 50     loopme.com, 11278, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 51     appnexus.com, 13817, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 56     rhythmone.com, 3734122830, RESELLER, a670c89d4a324e47
             → sellers_json: HTTP 403
line 59     apptv.com, 3992, RESELLER
             → sellers_json: HTTP 404
line 60     app.tv, 3992, RESELLER
             → sellers_json: HTTP 404
line 63     adro.io, 3992, RESELLER
             → sellers_json: HTTP 404
line 65     adtarget.me, 64, RESELLER
             → sellers_json: HTML or login page instead of JSON
line 68     appnexus.com, 2637, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 69     openx.com, 539249210, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 72     xad.com, 589, RESELLER, 81cbf0a75a5e0e9a
             → sellers_json: HTTP 403
line 75     freewheel.tv, 895601, RESELLER
             → sellers_json: HTTP 403
line 79     rhythmone.com, 456081263, RESELLER, a670c89d4a324e47
             → sellers_json: HTTP 403
line 85     aol.com, 58935, RESELLER, e1a5b5b6e3255540
             → sellers_json: HTTP 404
line 89     rhythmone.com, 123476257, RESELLER, a670c89d4a324e47
             → sellers_json: HTTP 403
line 90     openx.com, 544015448, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 93     bizzclick.com, 30, RESELLER, 7e936b1feafdaa61
             → sellers_json: HTTP 404
line 97     lumate.com, 966389a1, RESELLER
             → sellers_json: HTTP 403
line 104    loopme.com, 11295, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403

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