DIRECT lines inconsistent with public data
220 −21 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 220)
line 33 33across.com,001Pg00001bAsXcIAK,DIRECT,bbea06d9c4d2853c
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 50 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 58 acunexus.com,0353ab4cbed5beae847a7ff6e220b5cf38074,DIRECT,f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 50 different companies name in sellers.json: Bidmachine domain in sellers.json: www.bidmachine.io
line 166 adingenious.com,41772,DIRECT,
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 48 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 184 admanmedia.com,594,DIRECT,
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: loopme domain in sellers.json: loopme.com
line 188 admanmedia.com,647,DIRECT,
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: anzu.io domain in sellers.json: anzu.io
line 190 admanmedia.com,663,DIRECT,
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Venatus Media domain in sellers.json: venatusmedia.com
line 209 admatic.com.tr,adm-pub-3033566192,DIRECT,
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 249 admixer.net,f6790c61-b9ce-49b0-b809-059710d60dfd,DIRECT,
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 267 adscholars.com,230909,DIRECT,
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 50 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 272 adsmartx.ai,687741,DIRECT,
→ observed: the same account is marked DIRECT by 45 different companies
line 284 adsyield.com,1233,DIRECT,
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 25 different companies name in sellers.json: Unity domain in sellers.json: unity.com
line 286 adsyield.com,6010,DIRECT,
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 48 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 288 adtech.com,2694,DIRECT,e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 3 different companies
line 291 adtech.com,4596,DIRECT,e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 3 different companies
line 309 advertising.com,2694,DIRECT,e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 9 different companies
line 324 advertising.com,26367,DIRECT,e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 8 different companies
line 363 adwmg.com,101282,DIRECT,c9688a22012618e7
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: Anzu domain in sellers.json: anzu.io
line 375 adyoulike.com,4d5014f8da11fc0a70ebbda5d4537935,DIRECT,4ad745ead2958bf7
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 71 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 376 adyoulike.com,4db8143857dded4677c06c4cb44a5fd0,DIRECT,4ad745ead2958bf7
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 50 different companies name in sellers.json: BeMatterfull domain in sellers.json: bematterfull.com
line 388 adyoulike.com,9c8f8c9e838d488f4a9a0af129ca4473,DIRECT,4ad745ead2958bf7
→ observed: the same account is marked DIRECT by 54 different companies name in sellers.json: Performist Pte Ltd domain in sellers.json: performist.net
line 394 adyoulike.com,d56e3e148de35ef3f2fc06a8fe3a5d1a,DIRECT,4ad745ead2958bf7
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: Intenze domain in sellers.json: intenze.co
line 397 adyoulike.com,e881d34188df61c590ad1e25a537e68f,DIRECT,4ad745ead2958bf7
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Blasto Sp domain in sellers.json: blasto.ai
line 413 algorix.co,60019,DIRECT,5b394c12fea27a1d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Appodeal domain in sellers.json: bidmachine.io
line 433 aloha-ads.com,66666,DIRECT,
→ observed: the same account is marked DIRECT by 47 different companies name in sellers.json: Oakever Games domain in sellers.json: oakevergames.com
line 472 apester.com,1105,DIRECT,
→ observed: the same account is marked DIRECT by 70 different companies