DIRECT lines inconsistent with public data
58 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 58)
line 9 pangleglobal.com, 5001992, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: SKYWORK AI PTE. LTD. domain in sellers.json: starmakerstudios.com
line 866 pubmatic.com, 160565, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies name in sellers.json: Tapjoy domain in sellers.json: tapjoy.com
line 867 pangleglobal.com, 9898, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies name in sellers.json: Tapjoy, Inc. domain in sellers.json: fingersoft.com
line 870 synacor.com, 82460, DIRECT, e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 50 different companies
line 874 opera.com, pub6584435113344, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 33 different companies
line 878 pubmatic.com, 162223, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 25 different companies name in sellers.json: Opera domain in sellers.json: opera.com
line 897 teads.tv, 13576, DIRECT, 15a9c44f6d26cbe1
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Premium Publicidade e Marketing Ltda domain in sellers.json: premiumads.com.br
line 914 onetag.com, 5adaad445a0a050, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Premium Publicidade e Marketing LTDA domain in sellers.json: premiumads.com.br
line 915 onetag.com, 5adaad445a0a050-OB, DIRECT
→ observed: the same account is marked DIRECT by 63 different companies
line 924 criteo.com, B-064291, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 67 different companies
line 925 themediagrid.com, DKRL8Y, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 64 different companies
line 957 xapads.com,128542,DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 962 eskimi.com,2020000010,DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 969 visiblemeasures.com,1025,DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Opera domain in sellers.json: opera.com
line 978 minutemedia.com,01h5jhgvy3jd,DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: OPERA SOFTWARE IRELAND LIMITED domain in sellers.json: opera.com
line 984 video.unrulymedia.com,896972675,DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 985 nextmillennium.io,16399,DIRECT,65bd090fa4a1e3d6
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Opera domain in sellers.json: yingliangads.com
line 990 pubmatic.com,165341,DIRECT,5d62403b186f2ace
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 992 appnerve.com,674499275664c9d9600642c5,DIRECT,67449af679985c82a30e5897
→ observed: the same account is marked DIRECT by 5 different companies
line 994 smaato.com,1100057547,DIRECT,07bcf65f187117b4
→ observed: the same account is marked DIRECT by 5 different companies
line 1623 dauup.com, 34202, DIRECT, 4daba13e2b0dfd92
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 34 different companies name in sellers.json: Ignite Media domain in sellers.json: ignitemediatech.com
line 1636 pubnative.net, 1008060, DIRECT, d641df8625486a7b
→ observed: the same account is marked DIRECT by 57 different companies name in sellers.json: MELODONG LIMITED domain in sellers.json: melodong.com
line 1661 cas.ai, b2659234, DIRECT
→ observed: the same account is marked DIRECT by 56 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 1706 algorix.co, 604553, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 68 different companies
line 1722 admixer.net, 142f7ae2-b259-439a-801d-0b1146b8518d, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies