DIRECT lines inconsistent with public data
17 −19 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (17)
line 16 onetag.com, 88b71279eecd32c, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 17 onetag.com, 88b71279eecd32c-OB, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 25 pubmatic.com, 162319, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 15 different companies name in sellers.json: Vidgyor Media Technologies Private Limited (via EB) domain in sellers.json: google.com
line 29 jio.com, 4891, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Vidgyor domain in sellers.json: vidgyor.com
line 37 google.com, pub-4586415728471297, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 20 different companies name in sellers.json: Playstream domain in sellers.json: playstream.media
line 56 aps.amazon.com, 95cfe73f-4804-4f94-b2e6-467e2a14e787, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 9 different companies name in sellers.json: Streamlyn Semisoft Private Limited domain in sellers.json: streamlyn.com
line 90 teads.tv, 26836, DIRECT, 15a9c44f6d26cbe1
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: TapMind Technologies Private Limited domain in sellers.json: tapmind.com
line 91 jio.com, 8972, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: ShareChat domain in sellers.json: support.sharechat.com
line 152 kickads.mobi, 64, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: TCL domain in sellers.json: tcl
line 154 gamezop.com, 22821442335, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: MyVi.in domain in sellers.json: myvi.in
line 156 headerbiddr.com, 297, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 164 inmobi.com, 14bdd7c7e8bd4e239c497b07e1c7f629, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 4 different companies
line 1436 teads.tv, 13576, DIRECT, 15a9c44f6d26cbe1
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Premium Publicidade e Marketing Ltda domain in sellers.json: premiumads.com.br
line 1453 onetag.com, 5adaad445a0a050, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Premium Publicidade e Marketing LTDA domain in sellers.json: premiumads.com.br
line 1454 onetag.com, 5adaad445a0a050-OB, DIRECT
→ observed: the same account is marked DIRECT by 63 different companies
line 1464 criteo.com, B-064291, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 67 different companies
line 1465 themediagrid.com, DKRL8Y, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 64 different companies