Each finding lists the exact lines involved. Findings are automated observations of public files as of
Oct 7, 2026. They describe file contents, not the intent or conduct of any company.
warning
DIRECT lines inconsistent with public data
7−6 pts
The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (7)
line 12 tremorhub.com, jh9i8-0noqr, DIRECT, 1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: GroupM PBU domain in sellers.json: wppmedia.com
line 13 telaria.com, zw7za-j5a6k, DIRECT, 1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: GroupM Nexus domain in sellers.json: wppmedia.com
line 14 tremorhub.com, zw7za-j5a6k, DIRECT, 1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: GroupM Nexus domain in sellers.json: wppmedia.com
line 16 telaria.com, iaqqc-w7u69, DIRECT, 1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: ICON International - Disney domain in sellers.json: icon-media.com
line 17 tremorhub.com, iaqqc-w7u69, DIRECT, 1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: ICON International - Disney domain in sellers.json: icon-media.com
line 44 telaria.com, hmjd5-ae33k, DIRECT, 1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: IPG - Disney domain in sellers.json: ipgdisney.com
line 45 tremorhub.com, hmjd5-ae33k, DIRECT, 1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: IPG - Disney domain in sellers.json: ipgdisney.com
warning
Seller IDs not listed in the ad system's sellers.json
2−3 pts
The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.
How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (2)
line 5 google.com, pub-5653662817748324, DIRECT #Dev
→ sellers_json: https://realtimebidding.google.com/sellers.json
line 9 disney.com, disneyplus-d7b824ab-6098-4d7e-aa45-f47b2017a09f, DIRECT
→ sellers_json: https://disney.com/sellers.json
warning
Malformed lines
1−2 pts
Lines that buyers' crawlers will ignore.
How to fixFix the format: <ad system domain>, <seller id>, DIRECT|RESELLER[, <cert authority id>].
Evidence (1)
line 11 telaria.com, jh9i8-0noqr, DIRECT 1a4e959a1b50034a
→ reason: relationship must be DIRECT or RESELLER, got 'DIRECT 1a4e959a1b50034a'
info
DIRECT accounts registered to another domain
3−1 pts
Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.
How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (3)
line 37 telaria.com, tkz15-14wqj, DIRECT, 1a4e959a1b50034a
→ domain in sellers.json: rogerssportsandmedia.com name in sellers.json: Rogers Media
line 38 tremorhub.com, tkz15-14wqj, DIRECT, 1a4e959a1b50034a
→ domain in sellers.json: rogerssportsandmedia.com name in sellers.json: Rogers Media
line 68 google.com, pub-0942427266003794, DIRECT, f08c47fec0942fa0
→ domain in sellers.json: rogerssportsandmedia.com name in sellers.json: Rogers Media Inc.
info
Ad systems without a public sellers.json
2
The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.
How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.
Evidence (2)
line 34 freewheel.tv, 524918, RESELLER
→ sellers_json: HTTP 403
line 35 freewheel.tv, 525754, RESELLER
→ sellers_json: HTTP 403
Is this your app?
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