DIRECT lines inconsistent with public data
39 −16 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 39)
line 453 indexexchange.com,192585,DIRECT
→ observed: the same account is marked DIRECT by 25 different companies
line 800 iqzone.com,IQ135,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: PlaySimple domain in sellers.json: playsimple.in
line 801 adcolony.com,c7b2bb9f944ae42a,DIRECT,1ad675c9de6b5176
→ observed: the same account is marked DIRECT by 9 different companies
line 802 appnexus.com,7351,DIRECT,f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 20 different companies
line 803 conversantmedia.com,34975,DIRECT,03113cd04947736d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 9 different companies name in sellers.json: IQzone Inc. domain in sellers.json: iqzone.com
line 804 krushmedia.com,AJxF6R490a9M6CaTvK,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: HyprMX domain in sellers.json: apg.digital
line 805 freewheel.tv,1522338,DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 809 rhythmone.com,2736329702851206590,DIRECT,a670c89d4a324e47
→ observed: the same account is marked DIRECT by 4 different companies
line 810 video.unrulymedia.com,2736329702851206590,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Krush Media LLC domain in sellers.json: krushmedia.com
line 815 spotx.tv,284496,DIRECT,7842df1d2fe2db34
→ observed: the same account is marked DIRECT by 13 different companies
line 816 springserve.com,1247,DIRECT,a24eb641fc82e93d
→ observed: the same account is marked DIRECT by 20 different companies
line 818 conversantmedia.com,41784,DIRECT,03113cd04947736d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 9 different companies name in sellers.json: Krush Media domain in sellers.json: krushmedia.com
line 982 pubmatic.com, 160565, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies name in sellers.json: Tapjoy domain in sellers.json: tapjoy.com
line 983 pangleglobal.com, 9898, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies name in sellers.json: Tapjoy, Inc. domain in sellers.json: fingersoft.com
line 987 synacor.com, 82460, DIRECT, e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 50 different companies
line 991 opera.com, pub6584435113344, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 33 different companies
line 1030 advlion.com, 3125, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 1037 sharethrough.com, EAfdOPGs, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies name in sellers.json: Take1 - oRTB (Publica) domain in sellers.json: take1.tv
line 1045 adtonos.com, PUB3109876780, DIRECT
→ observed: the same account is marked DIRECT by 11 different companies
line 1046 mobismarter.com, 3294, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 1068 webeyemob.com, 70130, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 1580 pubmatic.com, 160565, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies name in sellers.json: Tapjoy domain in sellers.json: tapjoy.com
line 1581 pangleglobal.com, 9898, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies name in sellers.json: Tapjoy, Inc. domain in sellers.json: fingersoft.com
line 1585 synacor.com, 82460, DIRECT, e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 50 different companies
line 1589 opera.com, pub6584435113344, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 33 different companies