DIRECT lines inconsistent with public data
52 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 52)
line 100 videoshakers.tv, 58204917364298, DIRECT, 819580c2afa8a3aa
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 15 different companies name in sellers.json: Verve domain in sellers.json: pubnative.net
line 695 videoshakers.tv, 58204917364298, DIRECT, 819580c2afa8a3aa
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 15 different companies name in sellers.json: Verve domain in sellers.json: pubnative.net
line 752 onetag.com, 7f04166be554ad0, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 753 onetag.com, 7f04166be554ad0-OB, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 757 teads.tv, 21292, DIRECT, 15a9c44f6d26cbe1
→ observed: the same account is marked DIRECT by 7 different companies
line 758 teads.tv, 23347, DIRECT, 15a9c44f6d26cbe1
→ observed: the same account is marked DIRECT by 7 different companies
line 761 criteo.com, B-061015, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 7 different companies
line 762 themediagrid.com, EMAP4V, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: ARCHON PROGRAMMATIK HOUSE INTERNET REKLAM PAZARLAMA VE TICAR domain in sellers.json: archonph.com
line 781 uis.mobfox.com, 1665, DIRECT, 5529a3d1f59865be
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: PeopleFun, Inc domain in sellers.json: peoplefun.com
line 798 rubiconproject.com, 19454, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: Google domain in sellers.json: google.com
line 799 rubiconproject.com, 19452, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: Archon Programmatic House Internet Reklam Pazarlama Ve Ticaret Anonim Sirketi domain in sellers.json: archonph.com
line 800 pubmatic.com, 160792, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: ARCHON PROGRAMMATİK HOUSE İNTERNET REKLAM PAZARLAMA VE TİCARET ANONİM ŞİRKETİ (OW) domain in sellers.json: archonph.com
line 803 Media.net, 8CUSAW0JQ, DIRECT #OB TRY
→ observed: the same account is marked DIRECT by 7 different companies
line 804 Media.net, 8CUI23I1K, DIRECT #OB USD
→ observed: the same account is marked DIRECT by 7 different companies
line 805 Media.net, 8CU93337U, DIRECT
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: Athena Studio domain in sellers.json: athena.studio
line 816 chocolateplatform.com, 16913, DIRECT, 49a66ce31a704197
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: Archon PH domain in sellers.json: archonph.com
line 817 chocolateplatform.com, 16920, DIRECT, 49a66ce31a704197
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: VDO.AI domain in sellers.json: vdo.ai
line 818 synacor.com, 82377, DIRECT, e108f11b2cdf7d5b
→ observed: the same account is marked DIRECT by 9 different companies
line 826 onetag.com, 72b20ec05ea6e86, DIRECT
→ observed: the same account is marked DIRECT by 24 different companies
line 862 airnowmedia.com, ANM013, DIRECT
→ observed: the same account is marked DIRECT by 16 different companies
line 865 betweendigital.com, 44197, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies name in sellers.json: Estetik Yayincilik AS domain in sellers.json: www.sozcu.com.tr
line 893 triplelift.com, 11527, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: Archonph domain in sellers.json: archonph.com
line 894 triplelift.com, 11527-EB, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies name in sellers.json: Archonph (via EB Network) domain in sellers.json: google.com
line 895 EMXDGT.com, 2421, DIRECT, 1e1d41537f7cad7f
→ observed: the same account is marked DIRECT by 7 different companies
line 897 inmobi.com,86f4ada02c4f4417ba3720934bec0e9e,DIRECT,83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 7 different companies