DIRECT lines inconsistent with public data
531 −23 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 531)
line 34 google.com, pub-7439281311086140, DIRECT # banner, video
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Turner Broadcasting System, Inc. domain in sellers.json: wbd.com
line 72 freewheel.tv, 1158049, DIRECT
→ observed: the same account is marked DIRECT by 16 different companies
line 73 Peak226.com, 12904, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies name in sellers.json: InMobi domain in sellers.json: inmobi.com
line 93 Peak226.com, 12903, DIRECT
→ observed: the same account is marked DIRECT by 13 different companies name in sellers.json: Rollic Games domain in sellers.json: rollicgames.com
line 276 appnexus.com, 7745, DIRECT
→ observed: the same account is marked DIRECT by 9 different companies
line 342 spotx.tv, 281072, DIRECT, 7842df1d2fe2db34
→ observed: the same account is marked DIRECT by 3 different companies
line 343 freewheel.tv, 151933, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 352 spotx.tv, 98791, DIRECT, 7842df1d2fe2db34
→ observed: the same account is marked DIRECT by 3 different companies
line 357 freewheel.tv, 971665, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 358 freewheel.tv, 971681, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 359 freewheel.tv, 192305, DIRECT #CTV
→ observed: the same account is marked DIRECT by 4 different companies
line 360 freewheel.tv, 192321, DIRECT #CTV
→ observed: the same account is marked DIRECT by 4 different companies
line 361 freewheel.tv, 338897, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 362 freewheel.tv, 338913, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 363 freewheel.tv, 942017, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 364 freewheel.tv, 942033, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 365 freewheel.tv, 492721, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 366 freewheel.tv, 492737, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 368 telaria.com, hngbj, DIRECT, 1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 3 different companies
line 370 tremorhub.com, 31lot-lxevm, DIRECT, 1a4e959a1b50034a
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Newsy (via Google EBDA) domain in sellers.json: google.com
line 371 telaria.com, 31lot-lxevm, DIRECT, 1a4e959a1b50034a
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Newsy (via Google EBDA) domain in sellers.json: google.com
line 379 rhythmone.com, 3829173541, DIRECT, a670c89d4a324e47
→ observed: the same account is marked DIRECT by 3 different companies
line 380 rhythmone.com, 2221906906, DIRECT, a670c89d4a324e47
→ observed: the same account is marked DIRECT by 4 different companies
line 381 video.unrulymedia.com, 2221906906, direct
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Infolinks Media, LLC domain in sellers.json: infolinks.com
line 382 appnexus.com, 7316, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies