DIRECT lines inconsistent with public data
105 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 105)
line 1700 improvedigital.com, 1234, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 61 different companies name in sellers.json: Connekt Media Limited domain in sellers.json: connekt.ai
line 1701 opera.com,pub7507776842240,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 57 different companies
line 1715 themediagrid.com, FALINO, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 105 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 1879 dauup.com, 34202, DIRECT, 4daba13e2b0dfd92
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 34 different companies name in sellers.json: Ignite Media domain in sellers.json: ignitemediatech.com
line 1894 pubnative.net, 1008060, DIRECT, d641df8625486a7b
→ observed: the same account is marked DIRECT by 57 different companies name in sellers.json: MELODONG LIMITED domain in sellers.json: melodong.com
line 1924 cas.ai, b2659234, DIRECT
→ observed: the same account is marked DIRECT by 56 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 2003 algorix.co, 604553, DIRECT, 5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 68 different companies
line 2025 admixer.net, 142f7ae2-b259-439a-801d-0b1146b8518d, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 2058 start.io, 115550145, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 2060 themediagrid.com, 6XGFYQ, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 80 different companies
line 2067 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 2075 yabbi.me, 675d9254-4032-47ed-9074-b6ef4dbab522, DIRECT
→ observed: the same account is marked DIRECT by 68 different companies
line 2076 madex.world, 544b4c02-bccb-47eb-a8c2-0a6be081778b, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Madex domain in sellers.json: madex.world
line 2078 screenil.com, 554156, DIRECT
→ observed: the same account is marked DIRECT by 65 different companies
line 2104 google.com, pub-3990748024667386, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 85 different companies
line 2108 supply.colossusssp.com, 821, DIRECT, 6c5b49d96ec1b458
→ observed: the same account is marked DIRECT by 64 different companies name in sellers.json: BIGO TECHNOLOGY PTE. domain in sellers.json: bigo.sg
line 2139 video.unrulymedia.com, 1382908057, DIRECT
→ observed: the same account is marked DIRECT by 41 different companies
line 2150 video.unrulymedia.com, 463431857, DIRECT
→ observed: the same account is marked DIRECT by 39 different companies name in sellers.json: BIGO domain in sellers.json: https://www.bigo.sg/
line 2205 admanmedia.com, 2269, DIRECT
→ observed: the same account is marked DIRECT by 55 different companies name in sellers.json: Bigo domain in sellers.json: bigo.sg
line 2237 betweendigital.com, 44972, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 55 different companies name in sellers.json: BIGO TECHNOLOGY PTE. LTD. domain in sellers.json: bigo.sg
line 2291 themediagrid.com, 9FRCA5, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: TEAL DIGITAL GROUP LTD domain in sellers.json: teal.works
line 2362 qntv.io, 72910251, DIRECT
→ observed: the same account is marked DIRECT by 34 different companies name in sellers.json: learnings domain in sellers.json: learnings.ai
line 2366 adsolut.in, 18057, DIRECT
→ observed: the same account is marked DIRECT by 34 different companies name in sellers.json: BIGO Apps domain in sellers.json: bigo.sg
line 2367 playstream.media, 3185, DIRECT
→ observed: the same account is marked DIRECT by 34 different companies name in sellers.json: BIGO Apps domain in sellers.json: bigo.sg
line 2375 themediagrid.com, Q6VXLE, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 45 different companies name in sellers.json: Adsolut Media Private Limited domain in sellers.json: playstream.media