DIRECT lines inconsistent with public data
169 −20 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 169)
line 2946 toponad.com, 1661f80179644e, DIRECT, 1d49fe424a1a456d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 52 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 2947 admixer.net, f6790c61-b9ce-49b0-b809-059710d60dfd, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 2948 opera.com, pub11079554715136, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 61 different companies
line 2949 krushmedia.com, AJxF6R192a9M6CaTvK, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: Admixer domain in sellers.json: admixer.com
line 2950 themediagrid.com, NG9STC, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 55 different companies name in sellers.json: ADLOGIC TECHNOLOGY PTE. LTD domain in sellers.json: mintegral.com
line 2951 zmaticoo.com, 114490, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 48 different companies name in sellers.json: Ignitemedia domain in sellers.json: ignitemediatech.com
line 2952 smaato.com, 1100057546, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 47 different companies
line 3531 themediagrid.com, VHCZYK, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Anzu domain in sellers.json: anzu.io
line 3537 Eskimi.com, eas-2020000006, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 3543 adtarget.com.tr, 451139, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 3544 admatic.com.tr, adm-pub-185375301865, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies name in sellers.json: AdTarget Teknoloji A.Ş. domain in sellers.json: adtarget.biz
line 3555 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 3573 mars.media, 107876, DIRECT, 8624339f102fb076
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies name in sellers.json: Smaato Inc. domain in sellers.json: smaato.com
line 3594 adswizz.com, odeeo, DIRECT
→ observed: the same account is marked DIRECT by 8 different companies
line 3595 tritondigital.com, 94813, DIRECT, 19b4454d0b87b58b
→ observed: the same account is marked DIRECT by 15 different companies name in sellers.json: Sonic Odeeo Ltd domain in sellers.json: odeeo.io
line 3596 targetspot.com, 231, DIRECT, feb28ed826dcf532
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 15 different companies name in sellers.json: Sonic Odeeo domain in sellers.json: odeeo.io
line 3633 rubiconproject.com, 23780, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Google domain in sellers.json: google.com
line 3634 rubiconproject.com, 23778, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 3635 pubmatic.com, 161141, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Reklam Up (via EB) domain in sellers.json: google.com
line 3636 criteo.com, B-062970, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 65 different companies
line 3637 themediagrid.com, 81MGSH, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 3638 sharethrough.com, nJscjtOy, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: ReklamUp - OB domain in sellers.json: google.com
line 3644 inmobi.com, 445a21be4613492a9545763b8c4bc548, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 65 different companies
line 3957 yabbi.me, f12bd731-2eb9-487c-9260-0c350e2d312b, DIRECT
→ observed: the same account is marked DIRECT by 36 different companies
line 4149 themediagrid.com, R28I9J, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 67 different companies