DIRECT lines inconsistent with public data
189 −14 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 189)
line 32 adagio.io,1578,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Pub Ventures Media domain in sellers.json: pubventuresmedia.com
line 42 amxrtb.com,105199746, DIRECT, 3adbe8d09f15cf6c
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Bidgency Group domain in sellers.json: bidgx.com
line 64 insticator.com,f9a9979f-b478-4784-95b4-89f27c4e1db5,DIRECT,b3511ffcafb23a32
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Antengo/Sellwild domain in sellers.json: sellwild.com
line 66 iqzone.com,IQ403,DIRECT,60d26397ec060f98
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: SellWild domain in sellers.json: sellwild.com
line 71 lijit.com,465767,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: BIDGENCY GROUP LLC. domain in sellers.json: bidgx.com
line 73 lijit.com,505518,DIRECT,fafdf38b16bf6b2b#SOVRN
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: sellwild.com domain in sellers.json: antengo.com
line 87 omni-dex.io,100066,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: SellWild domain in sellers.json: sellwild.com
line 90 onetag.com,8921327bd831e35,DIRECT,0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Antengo Inc. (DBA Sellwild) domain in sellers.json: sellwild.com
line 102 pubmatic.com,165321,DIRECT,5d62403b186f2ace
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Dexerto Ltd domain in sellers.json: dexerto.com
line 104 pubmatic.com,95054,DIRECT,5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 56 different companies name in sellers.json: Insticator Inc. (dba The COOL Company) domain in sellers.json: insticator.com
line 111 risecodes.com,690873a570baf10001b06207,DIRECT,79929e88b2ba73bc
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: PubVenturesMedia domain in sellers.json: pubventuresmedia.com
line 116 rubiconproject.com,21274,DIRECT,0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Dexerto Limited domain in sellers.json: omni-dex.io
line 120 rubiconproject.com,27034,DIRECT,0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: BIDGENCY GROUP LP domain in sellers.json: bidgx.com
line 126 sharethrough.com,Q9IzHdvp,DIRECT,d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: The COOL Company - oRTB domain in sellers.json: insticator.com
line 133 smaato.com,1100059386,DIRECT,07bcf65f187117b4
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: SellWild Prebid domain in sellers.json: sellwild.com
line 139 thebrave.io,1234938,DIRECT,c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Antengo domain in sellers.json: antengo.com
line 145 vidazoo.com,698254399fed1541c0fbedc5,DIRECT,b6ada874b4d7d0b2
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Pub Ventures Media Corp. domain in sellers.json: pubventuresmedia.com
line 151 xandr.com,11201,DIRECT,f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Dexerto LTD domain in sellers.json: dexerto.com
line 199 risecodes.com,6a97fb9559ff160001070f05,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: BidstreamMedia domain in sellers.json: bidstreammedia.com
line 303 33across.com,0010b00002e4MRRAA2,DIRECT,bbea06d9c4d2853c
→ observed: the same account is marked DIRECT by 12 different companies name in sellers.json: NM Proprietary domain in sellers.json: nextmillennium.io
line 304 33across.com,001Pg000007PnplIAC,DIRECT,bbea06d9c4d2853c#33Across#hb#tag
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: NM Server-Side domain in sellers.json: admagnetix.io
line 306 appnexus.com,15799,DIRECT,f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 17 different companies
line 307 appnexus.com,9284,DIRECT,f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 18 different companies
line 308 gannett.com,23033711203,DIRECT
→ observed: the same account is marked DIRECT by 17 different companies
line 309 lijit.com,323999,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 41 different companies name in sellers.json: Next Millennium Media, Inc. domain in sellers.json: nextmillennium.io