Android · Condé Nast Digital

The New Yorker

Developer URL: https://www.newyorker.com/
app-ads.txt: https://www.newyorker.com/app-ads.txt · 200
Checked: Oct 7, 2026

79/100

50 lines · 33 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

Seller IDs not listed in the ad system's sellers.json

8 −19 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (8)

line 15     google.com, pub-3379, DIRECT, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 17     google.com, pub-5574, DIRECT, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 28     onetag.com, 855fbff3b90c4e0-OB, DIRECT
             → sellers_json: https://onetag.com/sellers.json
line 37     rubiconproject.com, 17814, DIRECT, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 50     teads.tv, 10218, DIRECT, 15a9c44f6d26cbe1
             → sellers_json: https://teads.tv/sellers.json
line 54     triplelift.com,1063,DIRECT,6c33edb13117fd86
             → sellers_json: https://triplelift.com/sellers.json
line 56     google.com, pub-3196149450724403, DIRECT, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 60     rogerssportsandmedia.com, 22656559276, DIRECT   #mcm
             → sellers_json: https://rogerssportsandmedia.com/sellers.json

warning

DIRECT lines inconsistent with public data

1 −1 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.

Evidence (1)

line 53     triplelift.com, 3841-EB, DIRECT, 6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Conde Nast (via EB Network)  domain in sellers.json: google.com

info

DIRECT accounts registered to another domain

1 −1 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.

Evidence (1)

line 57     google.com, pub-0824016453171932, DIRECT, f08c47fec0942fa0
             → domain in sellers.json: apartmenttherapy.com  name in sellers.json: Apartment Therapy, LLC

info

Ad systems without a public sellers.json

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.

Evidence (12)

line 7      appnexus.com, 7529, DIRECT, f5ab79cb980f11d1
             → sellers_json: HTTP 403 to automated requests
line 11     criteo.com, B-060642, DIRECT, 9fac4a4a87c2a44f
             → sellers_json: HTTP 403 to automated requests
line 12     criteo.com, B-071952, DIRECT, 9fac4a4a87c2a44f
             → sellers_json: HTTP 403 to automated requests
line 25     smartadserver.com, 5290, RESELLER, 060d053dcf45cbf3 #mobkoi
             → sellers_json: HTTP 404
line 29     openx.com, 538995730, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 30     openx.com, 539581285, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 31     openx.com, 539710909, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 32     openx.com, 559698510, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 39     yahoo.com, 100022, DIRECT, e1a5b5b6e3255540
             → sellers_json: HTTP 429 to automated requests
line 45     smartadserver.com, 4101, DIRECT
             → sellers_json: HTTP 404
line 46     smartadserver.com, 4102, DIRECT
             → sellers_json: HTTP 404
line 48     spotx.tv, 159835, DIRECT, 7842df1d2fe2db34
             → sellers_json: HTTP 403 to automated requests

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