DIRECT lines inconsistent with public data
67 −18 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 67)
line 1048 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 98 different companies
line 1436 themediagrid.com, R28I9J, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 67 different companies
line 1538 vungle.com,[yourVunglePublisherAccountID],DIRECT,c107d686becd2d77
→ observed: the same account is marked DIRECT by 7 different companies
line 2214 lacunads.com,LCc6b8b1c8aca38e6f,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 17 different companies name in sellers.json: vungle domain in sellers.json: vungle.com
line 2363 ushareit.com,LCc6b8b1c8aca38e6f,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 17 different companies name in sellers.json: vungle domain in sellers.json: vungle.com
line 2401 google.com, pub-6116757859211411, DIRECT, f088c47fec942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Pixocial Hong Kong Limited domain in sellers.json: meitu.com
line 2422 pubmatic.com, 157617, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Meitu (via EB) domain in sellers.json: google.com
line 2423 pubmatic.com, 158549, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 10 different companies name in sellers.json: Meitu (China) Limited domain in sellers.json: meitu.com
line 2429 openx.com, 559691758, DIRECT, 6a698e2ec38604c6
→ observed: the same account is marked DIRECT by 3 different companies
line 2535 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 2561 cmcm.com, 127, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 2609 tappx.com, 31288, DIRECT, 9f375a07da0318ec
→ observed: the same account is marked DIRECT by 3 different companies
line 2681 admixer.co.kr, 1654, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 2682 tpmn.io, 663, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: POWERENGINE PTE.LIMITED domain in sellers.json: zmaticoo.com
line 2683 tpmn.io, 664, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: POWERENGINE PTE.LIMITED domain in sellers.json: zmaticoo.com
line 2684 mman.kr, 33000, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: POWERENGINE PTE.LIMITED domain in sellers.json: zmaticoo.com
line 2685 acexchange.co.kr, 1075193414, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Zmaticoo domain in sellers.json: zmaticoo.com
line 2686 video.unrulymedia.com, 158727213, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Zmaticoo Inc domain in sellers.json: zmaticoo.com
line 2700 inmobi.com, 808a26660a7f4b8e84a521a4073d78ac, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 3 different companies
line 3105 opera.com,pub9444487788736,DIRECT,55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: DisplayIO_SSP domain in sellers.json: display.io
line 3106 adwmg.com, 100784, DIRECT, c9688a22012618e7
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: DoByAI domain in sellers.json: dobyai.com
line 3107 smartyads.com, 300036, DIRECT, fd2bde0ff2e62c5d
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: dobyai domain in sellers.json: dobyai.com
line 3123 conversantmedia.com, 100081, DIRECT, 03113cd04947736d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: AdView domain in sellers.json: adview.com
line 3127 e-planning.net,a15ce31379a418ac,DIRECT,c1ba615865ed87b2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: SHANGYOUJIA TECHNOLOGY (HK) LIMITED domain in sellers.json: adview.com
line 3133 facebook.com, 1489814867947847, DIRECT, c3e20eee3f780d68
→ observed: the same account is marked DIRECT by 3 different companies