DIRECT lines inconsistent with public data
49 −12 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 49)
line 19 advertising.com, 28254, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 21 advertising.com, 26367, DIRECT, e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 8 different companies
line 56 flashb.id, c295d1a2-ea6d-54bb-b1b4-dd4b46eb1ed9, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Aniview Inc domain in sellers.json: aniview.com
line 79 trustedstack.com, TS24FF16G, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Aniview Inc. domain in sellers.json: aniview.com
line 157 aps.amazon.com, 48266a61-b3d9-4cb7-b172-553abc6a42a4, DIRECT
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: Online Media Solutions Ltd domain in sellers.json: onlinemediasolutions.com
line 173 pubmatic.com, 167328, Direct, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Genuin domain in sellers.json: begenuin.com
line 178 Tritondigital.com, 38083, DIRECT, 19b4454d0b87b58b
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: AdTonos domain in sellers.json: www.adtonos.com
line 186 Tritondigital.com, 106423, DIRECT, 19b4454d0b87b58b
→ observed: the same account is marked DIRECT by 18 different companies name in sellers.json: Consumable Inc domain in sellers.json: consumable.com
line 201 rubiconproject.com, 12496, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Australian Radio Network Pty Limited domain in sellers.json: arn.com.au
line 202 appnexus.com, 11898, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 4 different companies
line 205 tritondigital.com, 41793, DIRECT, 19b4454d0b87b58b
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Australian Radio Network domain in sellers.json: arn.com.au
line 206 adswizz.com, 236, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 207 arn.com.au, 41793, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 215 rubiconproject.com, 22204, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 220 triplelift.com, 14779-EB, DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Australian Radio Network (via EB Network) domain in sellers.json: google.com
line 229 pubmatic.com, 158581, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: New Zealand Media and Entertainment (via EB) domain in sellers.json: google.com
line 232 rubiconproject.com, 21732, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 243 google.com, pub-0227480467683561, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Bell Media Inc. domain in sellers.json: bellmedia.ca
line 244 indexexchange.com, 183816, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 245 indexexchange.com, 186007, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 258 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 263 advertising.com, 28254, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 269 sharethrough.com, caf7e432, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 10 different companies name in sellers.json: District M (DMX) domain in sellers.json: districtm.io
line 299 adswizz.com, entravision, DIRECT
→ observed: the same account is marked DIRECT by 14 different companies
line 326 pubmatic.com, 159855, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 19 different companies name in sellers.json: Google LLC (via EB) domain in sellers.json: google.com