DIRECT lines inconsistent with public data
78 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 78)
line 1101 eyeconicspot.com,4994,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 51 different companies name in sellers.json: BidMachine Inc domain in sellers.json: bidmachine.io
line 1109 lunamedia.io,30add2f4-b99b-40d3-a5e3-4bdb159c238f,DIRECT,524ecb396915caaf
→ observed: the same account is marked DIRECT by 52 different companies name in sellers.json: Scopely Inc domain in sellers.json: scopely.com
line 1136 milkywase.com,305306435,DIRECT
→ observed: the same account is marked DIRECT by 42 different companies name in sellers.json: Falcon Games domain in sellers.json: falcongames.com
line 1138 selectmedia.asia,f8746b7pa30c258884d17ebc,DIRECT,e365c871a27c655d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 49 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 1143 escalax.io,2,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 51 different companies name in sellers.json: screencore domain in sellers.json: screencore.io
line 1154 singularads.com,892547,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 50 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 1192 opera.com,pub14697364338304,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 50 different companies
line 1206 obyr-ortb.com,54292207,DIRECT
→ observed: the same account is marked DIRECT by 50 different companies
line 1207 pubsfusion.com,100310,DIRECT
→ observed: the same account is marked DIRECT by 44 different companies
line 1211 smilewanted.com,5807,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 50 different companies name in sellers.json: Adverty AB domain in sellers.json: adverty.com
line 1312 ppc.buzz,b7b16ecf8ca53723593894116071700c37034,DIRECT
→ observed: the same account is marked DIRECT by 50 different companies name in sellers.json: LoyalApp domain in sellers.json: loyal.app
line 1350 adingenious.com,41772,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 48 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 1365 mlion.io,15938114,DIRECT
→ observed: the same account is marked DIRECT by 48 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 1374 motorik.io,100783,DIRECT
→ observed: the same account is marked DIRECT by 46 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 1434 apexflowsdk.com,1175,DIRECT
→ observed: the same account is marked DIRECT by 47 different companies name in sellers.json: peoplefun domain in sellers.json: peoplefun.com
line 1458 axis-marketplace.com,120,DIRECT
→ observed: the same account is marked DIRECT by 50 different companies name in sellers.json: psvgamestudio.com domain in sellers.json: psvgamestudio.com
line 1465 houseofpubs.com,301904,DIRECT
→ observed: the same account is marked DIRECT by 48 different companies name in sellers.json: bidmachine.io domain in sellers.json: bidmachine.io
line 1470 adsyield.com,6010,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 48 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 1473 apexflowsdk.com,324,DIRECT
→ observed: the same account is marked DIRECT by 47 different companies name in sellers.json: scopely domain in sellers.json: scopely.com
line 1501 blueseasx.com,204037,DIRECT,7998eac5087f6110
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 44 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 1543 video.unrulymedia.com,6694405583287859332,DIRECT,98c21ef9a666c68b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 38 different companies name in sellers.json: DREAM AD, S.A. domain in sellers.json: onlinemediasolutions.com
line 1546 medialabtech.ai,21836124311,DIRECT
→ observed: the same account is marked DIRECT by 47 different companies
line 1547 verticalscope.com,21836124311,DIRECT
→ observed: the same account is marked DIRECT by 47 different companies
line 1602 aloha-ads.com,66666,DIRECT
→ observed: the same account is marked DIRECT by 47 different companies name in sellers.json: Oakever Games domain in sellers.json: oakevergames.com
line 1607 tvisionary.co,4567258,DIRECT
→ observed: the same account is marked DIRECT by 47 different companies name in sellers.json: Battle Creek Games domain in sellers.json: battlecreekgames.com