DIRECT lines inconsistent with public data
47 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 47)
line 5 applovin.com,cddcb1fcc3f96d31dd00921f8939b0c9, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 658 yabbi.me, f12bd731-2eb9-487c-9260-0c350e2d312b, DIRECT
→ observed: the same account is marked DIRECT by 35 different companies
line 1025 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 96 different companies
line 1034 vidoomy.com, 7646534, DIRECT
→ observed: the same account is marked DIRECT by 76 different companies
line 1357 toponad.com, 1661f80179644e, DIRECT, 1d49fe424a1a456d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 51 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 1358 webeyemob.com, 70098, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 75 different companies name in sellers.json: MINTEGRAL domain in sellers.json: mintegral.com
line 1506 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 1516 smaato.com, 1100057628, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 71 different companies
line 1534 onetag.com, 82e44d118b79600, DIRECT
→ observed: the same account is marked DIRECT by 77 different companies
line 1535 admatic.com.tr, adm-pub-3033566192, DIRECT, uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 1538 admixer.net, f6790c61-b9ce-49b0-b809-059710d60dfd, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 1541 opera.com, pub11079554715136, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 60 different companies
line 1543 krushmedia.com, AJxF6R192a9M6CaTvK, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Admixer domain in sellers.json: admixer.com
line 1566 themediagrid.com, NG9STC, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 54 different companies name in sellers.json: ADLOGIC TECHNOLOGY PTE. LTD domain in sellers.json: mintegral.com
line 1581 zmaticoo.com, 114490, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies name in sellers.json: Ignitemedia domain in sellers.json: ignitemediatech.com
line 1668 vidazoo.com, 6763f7632381fc1150a4f706, DIRECT
→ observed: the same account is marked DIRECT by 16 different companies name in sellers.json: Aretis Limited domain in sellers.json: hungrystudio.com
line 1678 thebrave.io, 1234764, DIRECT, c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: bigo domain in sellers.json: bigo.sg
line 1749 adbro.me, d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc, DIRECT
→ observed: the same account is marked DIRECT by 31 different companies name in sellers.json: BidMachine Inc. domain in sellers.json: bidmachine.io
line 1774 axis-marketplace.com, 215, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: miniclip.com domain in sellers.json: miniclip.com
line 1775 onetag.com, 8c85507deac979a, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 30 different companies name in sellers.json: Axis Corp Ltd. domain in sellers.json: axis-marketplace.com
line 1777 rubiconproject.com, 26980, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 30 different companies name in sellers.json: AXIS CORP LTD domain in sellers.json: axis-marketplace.com
line 1778 rtbhouse.com, v4Y3snBsel6fYC6mSzdf, DIRECT
→ observed: the same account is marked DIRECT by 28 different companies
line 1779 adyoulike.com, 4d5014f8da11fc0a70ebbda5d4537935, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 1780 opera.com,pub12108925371520,DIRECT,55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 28 different companies name in sellers.json: Axis-Marketplace domain in sellers.json: axis-marketplace.com
line 1821 carbonatix.com,176915265,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io