DIRECT lines inconsistent with public data
262 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 262)
line 11 sharethrough.com, Uc8GWHvM, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: A4G Network - OB domain in sellers.json: google.com
line 14 inmobi.com,cb6a6239dfec478f818c1ffca00ca440,DIRECT,83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 45 different companies
line 35 uis.mobfox.com, 2158, DIRECT, 5529a3d1f59865be
→ observed: the same account is marked DIRECT by 13 different companies name in sellers.json: MiniClip.com domain in sellers.json: miniclip.com
line 40 foxpush.com, 11233319, DIRECT
→ observed: the same account is marked DIRECT by 14 different companies name in sellers.json: Detik domain in sellers.json: detik.com
line 43 opera.com,pub10908243052672,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 12 different companies
line 51 onetag.com,82e44d118b79600,DIRECT
→ observed: the same account is marked DIRECT by 79 different companies
line 77 lijit.com, 489954, DIRECT, fafdf38b16bf6b2b
→ observed: the same account is marked DIRECT by 18 different companies name in sellers.json: AppBroda Tech-FZCO domain in sellers.json: appbroda.com
line 87 adtonos.com, pub12304500, direct
→ observed: the same account is marked DIRECT by 3 different companies
line 88 adtonos.com, pub1691386632, direct
→ observed: the same account is marked DIRECT by 8 different companies
line 89 ampliffy.com, amp00556, direct
→ observed: the same account is marked DIRECT by 8 different companies
line 95 aps.amazon.com, 8ad2aae8-3f86-43e5-ba8d-47d42f48959d, direct
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: DATAWRKZ BUSINESS SOLUTIONS PRIVATE LIMITED domain in sellers.json: datawrkz.com
line 96 brid.tv, 283, direct
→ observed: the same account is marked DIRECT by 4 different companies
line 105 google.com, pub-3990748024667386, direct, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 85 different companies
line 116 jio.com, 4891, direct
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Vidgyor domain in sellers.json: vidgyor.com
line 122 publiffy.com, pub00556, direct
→ observed: the same account is marked DIRECT by 8 different companies
line 125 pubmatic.com, 162319, direct, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 15 different companies name in sellers.json: Vidgyor Media Technologies Private Limited (via EB) domain in sellers.json: google.com
line 128 relict.media, 22637491760, direct
→ observed: the same account is marked DIRECT by 4 different companies
line 137 soundcast.io, 62bc2352994fa, direct
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: AUDIOMOB domain in sellers.json: audiomob.com
line 138 streamlyn.com, bsrvptr20157, direct
→ observed: the same account is marked DIRECT by 5 different companies
line 139 target-video.com, 283, direct
→ observed: the same account is marked DIRECT by 4 different companies
line 141 thebrave.io, 1234597, direct, c25b2154543746ac
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: playsimple domain in sellers.json: playsimple.in
line 143 thegermanemedia.com, 407, direct, 6716225838534735
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Datawrkz domain in sellers.json: datawrkz.com
line 144 thirdpresence.com, 747186, direct
→ observed: the same account is marked DIRECT by 6 different companies
line 146 unibots.in, ubc-0339-1, direct
→ observed: the same account is marked DIRECT by 4 different companies
line 148 videoffy.com, vid00556, direct
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Mediawrkz Pte Limited domain in sellers.json: datawrkz.com