DIRECT lines inconsistent with public data
292 −24 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 292)
line 7 rubiconproject.com, 22884, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 42 different companies name in sellers.json: Google domain in sellers.json: google.com
line 111 themediagrid.com, a7ojmu, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: Nimbus Advertising Solutions domain in sellers.json: adsbynimbus.com
line 126 consumable.com, 2001622, DIRECT, aefcd3d2f45b5070
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 16 different companies name in sellers.json: Nimbus Advertising Solutions Inc domain in sellers.json: adsbynimbus.com
line 134 emxdgt.com, 2542, DIRECT, 1e1d41537f7cad7f
→ observed: the same account is marked DIRECT by 15 different companies
line 166 sharethrough.com, 4881, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: Nimbus domain in sellers.json: nimbus.co
line 175 themediagrid.com, a7ojmu, DIRECT, 9fac4a4a87c2a44f
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: Nimbus Advertising Solutions domain in sellers.json: adsbynimbus.com
line 247 pubmatic.com, 156855, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 5 different companies
line 248 rubiconproject.com, 23822, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 3 different companies
line 250 smartadserver.com, 4071, DIRECT
→ observed: the same account is marked DIRECT by 59 different companies
line 257 opera.com, pub5881703796480, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 4 different companies
line 258 betweendigital.com, 44267, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY
line 259 conversantmedia.com, 100342, DIRECT, 03113cd04947736d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: AdElement Vast Inc domain in sellers.json: adelement.com
line 261 video.unrulymedia.com, 564934834, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: AdElement Vast Inc domain in sellers.json: adelement.com
line 265 video.unrulymedia.com, 144481089, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 269 video.unrulymedia.com, 5284234284830726400, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 270 conversantmedia.com, 100342, DIRECT, 03113CD04947736D
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: AdElement Vast Inc domain in sellers.json: adelement.com
line 280 video.unrulymedia.com, 7267380105862376423, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Mobimight Media, Inc. domain in sellers.json: mobimight.com
line 289 freewheel.tv, 1569302, DIRECT
→ observed: the same account is marked DIRECT by 5 different companies
line 290 nobid.io, 22726740705, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 292 adform.com, 2954, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Ubrik Video domain in sellers.json: ubrikvideo.com
line 297 rubiconproject.com, 24856, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 11 different companies name in sellers.json: Consumable, Inc. domain in sellers.json: consumable.com
line 305 mobimight.com, 20037, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 306 mobimight.com, 20056, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 307 mobimight.com, 20210, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 308 mobimight.com, 30016, DIRECT
→ observed: the same account is marked DIRECT by 3 different companies