App Supply Index Monitor my app
Android · Advance Media New York

syracuse.com

Developer URL
https://www.syracuse.com
app-ads.txt
https://www.syracuse.com/app-ads.txt · 200
Checked
Oct 7, 2026
B
78/100

347 lines · 229 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

Seller IDs not listed in the ad system's sellers.json

32 −11 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.
Evidence (25 of 32) 
line 13     pubmatic.com, 130444, DIRECT, 5d62403b186f2ace
             → sellers_json: https://pubmatic.com/sellers.json
line 21     rubiconproject.com, 208038, DIRECT, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 25     smaato.com, 1100036564, DIRECT
             → sellers_json: https://smaato.com/sellers.json
line 26     smaato.com,1100037259, RESELLER
             → sellers_json: https://smaato.com/sellers.json
line 27     triplelift.com, 4989, DIRECT, 6c33edb13117fd86
             → sellers_json: https://triplelift.com/sellers.json
line 44     smartadserver.com, 4071, DIRECT
             → sellers_json: https://smartadserver.com/sellers.json
line 51     tremorhub.com, z87wm, RESELLER, 1a4e959a1b50034a
             → sellers_json: https://tremorhub.com/sellers.json
line 91     betweendigital.com, 46056, DIRECT
             → sellers_json: https://betweendigital.com/sellers.json
line 119    sonobi.com, 1030aa5329, RESELLER, d1a215d9eb5aee9e
             → sellers_json: https://sonobi.com/sellers.json
line 122    peak226.com, 14200, RESELLER
             → sellers_json: https://peak226.com/sellers.json
line 131    improvedigital.com, 1797, RESELLER
             → sellers_json: https://improvedigital.com/sellers.json
line 132    pubmatic.com, 158651, RESELLER, 5d62403b186f2ace
             → sellers_json: https://pubmatic.com/sellers.json
line 133    e-planning.net, 03c50f11196de59b, RESELLER, c1ba615865ed87b2
             → sellers_json: https://e-planning.net/sellers.json
line 138    video.unrulymedia.com, 3227031674, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 139    rubiconproject.com, 26270, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 156    onetag.com, 74fb6052d135e76, RESELLER
             → sellers_json: https://onetag.com/sellers.json
line 164    smartadserver.com, 4012, RESELLER
             → sellers_json: https://smartadserver.com/sellers.json
line 167    themediagrid.com, R28I9J, RESELLER, 35d5010d7789b49d
             → sellers_json: https://themediagrid.com/sellers.json
line 170    video.unrulymedia.com, 4631344382657206988, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 186    onetag.com, 82bad7d17eccf7c, RESELLER
             → sellers_json: https://onetag.com/sellers.json
line 203    dauup.com, 35120, RESELLER
             → sellers_json: https://dauup.com/sellers.json
line 204    peak226.com, 20120, RESELLER
             → sellers_json: https://peak226.com/sellers.json
line 210    rubiconproject.com, 20086, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 218    video.unrulymedia.com, 2564526802, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 256    rubiconproject.com, 24606, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
warning

DIRECT lines inconsistent with public data

7 −7 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (7) 
line 11     media.net, 8CU9PT8D5, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Advance local Media LLC (via OB)  domain in sellers.json: google.com
line 16     pubmatic.com, 157210, DIRECT, 5d62403b186f2ace
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Advance Digital Inc. (via EB)  domain in sellers.json: google.com
line 22     rubiconproject.com, 17776, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY  name in sellers.json: Google  domain in sellers.json: google.com
line 44     smartadserver.com, 4071, DIRECT
             → observed: the same account is marked DIRECT by 59 different companies
line 91     betweendigital.com, 46056, DIRECT
             → observed: the same account is marked DIRECT by 11 different companies
line 247    themediagrid.com, A7OJMU, DIRECT, 35d5010d7789b49d
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies  name in sellers.json: Nimbus Advertising Solutions  domain in sellers.json: adsbynimbus.com
line 281    consumable.com, 2001622, direct, aefcd3d2f45b5070
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 16 different companies  name in sellers.json: Nimbus Advertising Solutions Inc  domain in sellers.json: adsbynimbus.com
warning

Malformed lines

1 −1 pts

Lines that buyers' crawlers will ignore.

How to fixFix the format: <ad system domain>, <seller id>, DIRECT|RESELLER[, <cert authority id>].
Evidence (1) 
line 155    admanmedia, 35, RESELLER
             → reason: invalid ad system domain
warning

Lines for ad system domains that don't resolve

1 −1 pts

These ad system domains don't resolve (the domain may be retired, merged or misspelled). The lines can't be validated, and if the domain is registered again, its new holder would appear authorized.

How to fixRemove these lines. If the domain is registered again, its new holder would appear authorized by your file.
Evidence (1) 
line 126    spotxchange.com, 211833, RESELLER, 7842df1d2fe2db34
             → ad_system: spotxchange.com
info

Duplicate lines

16 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.
Evidence (16) 
ad_system: indexexchange.com  seller_id: 183756  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 156307  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 16698  relationship: RESELLER
ad_system: smaato.com  seller_id: 1100047487  relationship: RESELLER
ad_system: appnexus.com  seller_id: 3364  relationship: RESELLER
ad_system: sonobi.com  seller_id: 9a1db44c9c  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 160056  relationship: RESELLER
ad_system: lijit.com  seller_id: 411121  relationship: RESELLER
ad_system: improvedigital.com  seller_id: 1797  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 156557  relationship: RESELLER
ad_system: video.unrulymedia.com  seller_id: 437952716  relationship: RESELLER
ad_system: conversantmedia.com  seller_id: 100246  relationship: RESELLER
ad_system: pubmatic.com  seller_id: 158154  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 20744  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 4625  relationship: RESELLER
ad_system: xandr.com  seller_id: 13799  relationship: RESELLER
info

DIRECT accounts registered to another domain

3 −1 pts

Allowed when the domain belongs to the same company; add OWNERDOMAIN to make that explicit. Otherwise these accounts may belong to someone else.

How to fixIf the account is yours under another domain, declare it with OWNERDOMAIN=<that domain>; otherwise mark it RESELLER.
Evidence (3) 
line 15     pubmatic.com, 156636, DIRECT, 5d62403b186f2ace
             → domain in sellers.json: advancedigital.com  name in sellers.json: Advance Digital Inc
line 18     pubmatic.com, 159879, DIRECT, 5d62403b186f2ace
             → domain in sellers.json: advancedigital.com  name in sellers.json: Advance Digital Inc
line 19     pubmatic.com, 160025, DIRECT, 5d62403b186f2ace
             → domain in sellers.json: advancedigital.com  name in sellers.json: Advance Digital Inc
info

Ad systems without a public sellers.json

63

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.
Evidence (25 of 63) 
line 2      advancelocal.com, 1, DIRECT
             → sellers_json: HTTP 404
line 3      advancelocal.com, 5, DIRECT
             → sellers_json: HTTP 404
line 5      openx.com, 539142555, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 6      openx.com, 539363661, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 7      openx.com, 540303692, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 12     mobfox.com, 82187, RESELLER, 5529a3d1f59865be
             → sellers_json: HTTP 403
line 35     advertising.com, 28458, RESELLER
             → sellers_json: HTTP 403
line 37     appnexus.com, 3364, RESELLER
             → sellers_json: HTTP 403
line 46     Appnexus.com, 1356, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 48     appnexus.com, 3364, RESELLER
             → sellers_json: HTTP 403
line 53     openx.com, 539154393, RESELLER
             → sellers_json: HTTP 403
line 54     freewheel.tv, 799921, RESELLER
             → sellers_json: HTTP 403
line 72     openx.com, 537100188, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 77     loopme.com, 11498, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 81     appnexus.com, 9538, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 82     sovrn.com, 253233, RESELLER, fafdf38b16bf6b2b
             → sellers_json: HTTP 403
line 85     openx.com, 559911747, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 97     openx.com, 540680795, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 98     openx.com, 537127194, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 103    xad.com, 646, RESELLER, 81cbf0a75a5e0e9a
             → sellers_json: HTTP 403
line 106    appnexus.com, 4052, RESELLER
             → sellers_json: HTTP 403
line 108    openx.com, 540031703, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 118    adcolony.com, 8d559ca59197a1a0, RESELLER, 1ad675c9de6b5176
             → sellers_json: HTML or login page instead of JSON
line 128    appnexus.com, 7265, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 129    appnexus.com, 1577, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403

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