DIRECT lines inconsistent with public data
22 −20 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (22)
line 9 sharethrough.com, Uc8GWHvM, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies name in sellers.json: A4G Network - OB domain in sellers.json: google.com
line 22 inmobi.com,cb6a6239dfec478f818c1ffca00ca440,DIRECT,83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 45 different companies
line 47 opera.com, pub8613009987200, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 30 different companies
line 5057 smartadserver.com, 4016, DIRECT, 060d053dcf45cbf3 #Global
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 47 different companies name in sellers.json: SmartPGMarketplace domain in sellers.json: dynadmic.com
line 5058 smartadserver.com, 4012, DIRECT, 060d053dcf45cbf3 #EUR
→ observed: the same account is marked DIRECT by 45 different companies
line 5059 smartadserver.com, 4071, DIRECT, 060d053dcf45cbf3 #USD
→ observed: the same account is marked DIRECT by 59 different companies
line 5060 smartadserver.com, 4073, DIRECT, 060d053dcf45cbf3 #BRL
→ observed: the same account is marked DIRECT by 43 different companies
line 5061 smartadserver.com, 4074, DIRECT, 060d053dcf45cbf3 #MXN
→ observed: the same account is marked DIRECT by 43 different companies
line 5285 opera.com,pub10832153240576,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 24 different companies
line 5288 onetag.com,82e44d118b79600,DIRECT
→ observed: the same account is marked DIRECT by 79 different companies
line 5291 onetag.com, 8b77f25879b0642, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies
line 5292 onetag.com, 8b77f25879b0642-OB, DIRECT
→ observed: the same account is marked DIRECT by 15 different companies
line 5301 inmobi.com, bfe203493be74a45917b0993b9a74596, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 11 different companies
line 5424 rubiconproject.com, 23780, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Google domain in sellers.json: google.com
line 5425 rubiconproject.com, 23778, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 5426 pubmatic.com, 161141, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: Reklam Up (via EB) domain in sellers.json: google.com
line 5427 criteo.com, B-062970, DIRECT, 9fac4a4a87c2a44f
→ observed: the same account is marked DIRECT by 65 different companies
line 5428 themediagrid.com, 81MGSH, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Arsus Technologies Ltd domain in sellers.json: reklamup.com
line 5429 sharethrough.com, nJscjtOy, DIRECT, d53b998a7bd4ecd2
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 66 different companies name in sellers.json: ReklamUp - OB domain in sellers.json: google.com
line 5435 inmobi.com, 445a21be4613492a9545763b8c4bc548, DIRECT, 83e75a7ae333ca9d
→ observed: the same account is marked DIRECT by 65 different companies
line 5440 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 5657 lijit.com, 512156, DIRECT, fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Smaato domain in sellers.json: smaato.com