Android · Affinity Apps, LLC

Upward Dating: Meet Singles

Developer URL: http://upward-app.com
app-ads.txt: https://upward-app.com/masp/app-ads.txt · 200
Checked: Oct 7, 2026

64/100

202 lines · 151 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

16 −25 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.

Evidence (16)

line 3      Google.com, pub-2475780245225692, DIRECT
             → observed: the same account is marked DIRECT by 6 different companies  name in sellers.json: Match Group, Inc.  domain in sellers.json: matchmediagroup.com
line 4      triplelift.com, 10536-EB, DIRECT, 6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies  name in sellers.json: Match Group (via EB Network)  domain in sellers.json: google.com
line 5      indexexchange.com, 184082, DIRECT, 50b1c356f2c5c8fc
             → observed: the same account is marked DIRECT by 6 different companies
line 6      Media.net, 8CUC8Q2L1, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 6 different companies  name in sellers.json: Match Group, LLC (via OB)  domain in sellers.json: google.com
line 7      triplelift.com, 11611-EB, DIRECT, 6c33edb13117fd86
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies  name in sellers.json: Match Group (via EB Network)  domain in sellers.json: google.com
line 12     inmobi.com, e31fe86aacd24f90b243a0afe488c0b9, DIRECT, 83e75a7ae333ca9d
             → observed: the same account is marked DIRECT by 4 different companies
line 69     openx.com, 559546162, DIRECT, 6a698e2ec38604c6
             → observed: the same account is marked DIRECT by 4 different companies
line 72     rubiconproject.com, 4612, DIRECT, 0bfd66d529a55807
             → observed: the same account is marked DIRECT by 5 different companies  name in sellers.json: Match Group, LLC f/k/a Match.com L.L.C.  domain in sellers.json: matchmedia.com
line 75     criteo.com, B-061648, DIRECT, 9fac4a4a87c2a44f
             → observed: the same account is marked DIRECT by 4 different companies
line 76     themediagrid.com, K8SNQL, DIRECT, 35d5010d7789b49d
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Match Group LLC  domain in sellers.json: mtch.com
line 79     pubmatic.com, 164376, DIRECT, 5d62403b186f2ace
             → observed: the same account is marked DIRECT by 3 different companies  name in sellers.json: 1 Second Everyday  domain in sellers.json: 1se.co
line 82     triplelift.com, 10012, DIRECT, 6c33edb13117fd86
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Match Group  domain in sellers.json: mtch.com
line 85     Media.net, 8CUV26P79, DIRECT
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Match Group, LLC  domain in sellers.json: matchmediagroup.com
line 107    video.unrulymedia.com, 609573853, DIRECT
             → observed: the same account is marked DIRECT by 3 different companies  name in sellers.json: Match Group, Inc.  domain in sellers.json: matchmediagroup.com
line 110    adsbynimbus.com, 2d111c00-341e-4edd-83ad-b771dba3ec8e, DIRECT, dd263a8a859bd0e0
             → observed: the same account is marked DIRECT by 4 different companies  name in sellers.json: Match Group  domain in sellers.json: tinder.com
line 202    themediagrid.com, A7OJMU, DIRECT, 35d5010d7789b49d
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 36 different companies  name in sellers.json: Nimbus Advertising Solutions  domain in sellers.json: adsbynimbus.com

warning

Seller IDs not listed in the ad system's sellers.json

16 −8 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (16)

line 21     algorix.co, 60097, RESELLER, 5b394c12fea27a1d
             → sellers_json: https://algorix.co/sellers.json
line 43     onetag.com, 59aa7be4921bac8, RESELLER
             → sellers_json: https://onetag.com/sellers.json
line 44     algorix.co, 60095, RESELLER, 5b394c12fea27a1d
             → sellers_json: https://algorix.co/sellers.json
line 64     rubiconproject.com, 26168, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 119    smartadserver.com, 4012, RESELLER
             → sellers_json: https://smartadserver.com/sellers.json
line 122    themediagrid.com, R28I9J, RESELLER, 35d5010d7789b49d
             → sellers_json: https://themediagrid.com/sellers.json
line 125    video.unrulymedia.com, 4631344382657206988, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 141    onetag.com, 82bad7d17eccf7c, RESELLER
             → sellers_json: https://onetag.com/sellers.json
line 158    dauup.com, 35120, RESELLER
             → sellers_json: https://dauup.com/sellers.json
line 159    peak226.com, 20120, RESELLER
             → sellers_json: https://peak226.com/sellers.json
line 165    rubiconproject.com, 20086, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 173    video.unrulymedia.com, 2564526802, RESELLER
             → sellers_json: https://video.unrulymedia.com/sellers.json
line 211    rubiconproject.com, 24606, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 212    rubiconproject.com, 25748, RESELLER, 0bfd66d529a55807
             → sellers_json: https://rubiconproject.com/sellers.json
line 213    pubmatic.com, 164891, RESELLER, 5d62403b186f2ace
             → sellers_json: https://pubmatic.com/sellers.json
line 221    adelement.com, 48268, RESELLER
             → sellers_json: https://adelement.com/sellers.json

info

No OWNERDOMAIN declared

1 −2 pts

app-ads.txt 1.1 recommends OWNERDOMAIN so buyers can match DIRECT accounts to the owner.

How to fixAdd OWNERDOMAIN=<your company domain> to the file.

info

Duplicate lines

2 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.

Evidence (2)

ad_system: rubiconproject.com  seller_id: 20744  relationship: RESELLER
ad_system: adform.com  seller_id: 3083  relationship: RESELLER

info

Ad systems without a public sellers.json

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.

Evidence (25 of 33)

line 17     loopme.com, 9724, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 30     gamaigroup.com, 320201, RESELLER
             → sellers_json: HTML or login page instead of JSON
line 39     openx.com, 540298543, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 41     appnexus.com, 8178, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 42     advertising.com, 28246, RESELLER
             → sellers_json: HTTP 403
line 45     appnexus.com, 14077, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 48     criteo.com, B-057955, RESELLER, 9fac4a4a87c2a44f
             → sellers_json: HTTP 403
line 49     loopme.com, 11414, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 53     loopme.com, 11605, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 69     openx.com, 559546162, DIRECT, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 75     criteo.com, B-061648, DIRECT, 9fac4a4a87c2a44f
             → sellers_json: HTTP 403
line 87     openx.com, 537100188, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 92     loopme.com, 11498, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403
line 96     appnexus.com, 9538, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 97     sovrn.com, 253233, RESELLER, fafdf38b16bf6b2b
             → sellers_json: HTTP 403
line 100    openx.com, 559911747, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 115    openx.com, 540274407, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403
line 129    freewheel.tv, 1585279, RESELLER
             → sellers_json: HTTP 403
line 136    appnexus.com, 12061, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 137    appnexus.com, 12878, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 138    appnexus.com, 14080, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403
line 139    freewheel.tv, 1601349, RESELLER
             → sellers_json: HTTP 403
line 140    freewheel.tv, 1601388, RESELLER
             → sellers_json: HTTP 403
line 156    startapp.com, 143265457, RESELLER
             → sellers_json: HTTP 404
line 170    openx.com, 537149888, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403

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