Android · ACTIVE Network, LLC

Meet Mobile: Swim

Developer URL: http://www.active.com/mobile
app-ads.txt: https://www.active.com/app-ads.txt · 200
Checked: Oct 7, 2026

63/100

1,430 lines · 995 verified against sellers.json

Findings

Each finding lists the exact lines involved. Findings are automated observations of public files as of Oct 7, 2026. They describe file contents, not the intent or conduct of any company.

warning

DIRECT lines inconsistent with public data

76 −25 pts

The ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.

How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.

Evidence (25 of 76)

line 5      google.com, pub-8143212237299826, DIRECT, f08c47fec0942fa0
             → observed: the same account is marked DIRECT by 6 different companies  name in sellers.json: Tellmewow Studios S.L.
line 6      google.com, pub-5812357352335075, DIRECT, f08c47fec0942fa0
             → observed: the same account is marked DIRECT by 10 different companies  name in sellers.json: Playwire Media  domain in sellers.json: playwire.com
line 9      google.com, pub-7152441034374786, DIRECT, f08c47fec0942fa0
             → observed: the same account is marked DIRECT by 6 different companies
line 12     aps.amazon.com,d66f8965-e8d8-4296-86b1-fde3ee7c1b74,DIRECT
             → observed: the same account is marked DIRECT by 8 different companies  name in sellers.json: Playwire  domain in sellers.json: playwire.com
line 15     indexexchange.com,587993,DIRECT,50b1c356f2c5c8fc
             → observed: the same account is marked DIRECT by 7 different companies
line 16     triplelift.com,3222,DIRECT,6c33edb13117fd86
             → observed: the same account is marked DIRECT by 8 different companies
line 18     sharethrough.com,836e302e,DIRECT,d53b998a7bd4ecd2
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies  name in sellers.json: Playwire - TAM (DNU)  domain in sellers.json: playwire.com
line 19     themediagrid.com,KA3Q45,DIRECT
             → observed: the same account is marked DIRECT by 8 different companies
line 22     verve.com,2177205,DIRECT
             → observed: the same account is marked DIRECT by 6 different companies
line 25     media.net,8CU4G0VV3,DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 7 different companies  name in sellers.json: Playwire, LLC  domain in sellers.json: playwire.com
line 36     sovrn.com,230297,DIRECT,fafdf38b16bf6b2b
             → observed: the same account is marked DIRECT by 9 different companies
line 37     lijit.com,230297,DIRECT,fafdf38b16bf6b2b
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 9 different companies  name in sellers.json: Playwire LLC  domain in sellers.json: playwire.com
line 42     smaato.com,0,DIRECT,07bcf65f187117b4
             → observed: the same account is marked DIRECT by 6 different companies
line 45     applovin.com, 16febeab1bb6c49aea052352269e9334, DIRECT
             → observed: the same account is marked DIRECT by 8 different companies
line 63     appnexus.com, 7140, DIRECT, f5ab79cb980f11d1
             → observed: the same account is marked DIRECT by 10 different companies
line 64     xandr.com, 13080, DIRECT
             → observed: the same account is marked DIRECT by 8 different companies
line 67     betweendigital.com, 44634, DIRECT
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies  name in sellers.json: Playwire LLC  domain in sellers.json: playwire.com
line 76     loopme.com, 14062, DIRECT, 6c8d5f95897a5a3b
             → observed: the same account is marked DIRECT by 5 different companies
line 81     chartboost.com, 60196c4bc0d66007ec2cef9a, DIRECT
             → observed: the same account is marked DIRECT by 8 different companies
line 538    blis.com, 1223, DIRECT, 61453ae19a4b73f4
             → observed: the same account is marked DIRECT by 6 different companies  name in sellers.json: Playwire  domain in sellers.json: playwire.com
line 541    conversantmedia.com, 40510, DIRECT, 03113cd04947736d
             → observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 8 different companies  name in sellers.json: Playwire Media  domain in sellers.json: playwire.com
line 563    fyber.com,214161,DIRECT
             → observed: the same account is marked DIRECT by 8 different companies  name in sellers.json: Playwire  domain in sellers.json: playwire.com
line 702    indexexchange.com, 186779, DIRECT, 50b1c356f2c5c8fc
             → observed: the same account is marked DIRECT by 10 different companies
line 703    indexexchange.com, 186266, DIRECT, 50b1c356f2c5c8fc
             → observed: the same account is marked DIRECT by 10 different companies
line 704    indexexchange.com, 193336, DIRECT, 50b1c356f2c5c8fc
             → observed: the same account is marked DIRECT by 9 different companies

warning

Seller IDs not listed in the ad system's sellers.json

143 −11 pts

The ad system's current sellers.json doesn't list these accounts, so buyers that validate the chain can't match them. Common causes are closed accounts or former partners.

How to fixAsk each partner whether the account is still active and request their current lines; remove lines for closed accounts.

Evidence (25 of 143)

line 9      google.com, pub-7152441034374786, DIRECT, f08c47fec0942fa0
             → sellers_json: https://realtimebidding.google.com/sellers.json
line 16     triplelift.com,3222,DIRECT,6c33edb13117fd86
             → sellers_json: https://triplelift.com/sellers.json
line 19     themediagrid.com,KA3Q45,DIRECT
             → sellers_json: https://themediagrid.com/sellers.json
line 20     improvedigital.com,2050,RESELLER
             → sellers_json: https://improvedigital.com/sellers.json
line 24     start.io,uam,RESELLER
             → sellers_json: https://start.io/sellers.json
line 28     risecodes.com,63832beef8189a00015cb6d3,RESELLER
             → sellers_json: https://risecodes.com/sellers.json
line 35     connectad.io,455,RESELLER,85ac85a30c93b3e5
             → sellers_json: https://connectad.io/sellers.json
line 39     opera.com,pub12058951686464,RESELLER,55a0c5fd61378de3
             → sellers_json: https://opera.com/sellers.json
line 45     applovin.com, 16febeab1bb6c49aea052352269e9334, DIRECT
             → sellers_json: https://applovin.com/sellers.json
line 64     xandr.com, 13080, DIRECT
             → sellers_json: https://xandr.com/sellers.json
line 68     pubmatic.com, 159668, RESELLER, 5d62403b186f2ace
             → sellers_json: https://pubmatic.com/sellers.json
line 89     improvedigital.com, 1366, RESELLER
             → sellers_json: https://improvedigital.com/sellers.json
line 102    e-planning.net, bce51a8513581788, RESELLER, c1ba615865ed87b2
             → sellers_json: https://e-planning.net/sellers.json
line 107    admanmedia.com, 894, RESELLER
             → sellers_json: https://admanmedia.com/sellers.json
line 116    adview.com, 33633363, RESELLER, 1b2cc038a11ea319
             → sellers_json: https://adview.com/sellers.json
line 121    advlion.com, 584, RESELLER
             → sellers_json: https://advlion.com/sellers.json
line 122    advlion.com, 3083, RESELLER
             → sellers_json: https://advlion.com/sellers.json
line 123    advlion.com, 3054, RESELLER
             → sellers_json: https://advlion.com/sellers.json
line 133    thunder-monetize.com, 6025417180, RESELLER
             → sellers_json: https://thunder-monetize.com/sellers.json
line 134    rhebus.works, 3852728940, RESELLER
             → sellers_json: https://rhebus.works/sellers.json
line 145    themediagrid.com, R28I9J, RESELLER, 35d5010d7789b49d
             → sellers_json: https://themediagrid.com/sellers.json
line 169    themediagrid.com, XYIOA3, RESELLER, 35d5010d7789b49d
             → sellers_json: https://themediagrid.com/sellers.json
line 193    onetag.com, 805b2815fbe71c5, RESELLER
             → sellers_json: https://onetag.com/sellers.json
line 209    e-planning.net, 4c6e71ca46f47d4a, RESELLER, c1ba615865ed87b2
             → sellers_json: https://e-planning.net/sellers.json
line 216    opera.com, pub10472284589952, RESELLER, 55a0c5fd61378de3
             → sellers_json: https://opera.com/sellers.json

info

Duplicate lines

8 −1 pts

Harmless but a sign of copy-paste maintenance.

How to fixRemove duplicates; keep one copy of each line.

Evidence (8)

ad_system: themediagrid.com  seller_id: ka3q45  relationship: DIRECT
ad_system: inmobi.com  seller_id: 79b5caeef5114b618a16266b6c552933  relationship: RESELLER
ad_system: inmobi.com  seller_id: 9e311c7a68e94888aac7fbb4272381e2  relationship: RESELLER
ad_system: verve.com  seller_id: 15503  relationship: RESELLER
ad_system: onetag.com  seller_id: 8668c16092f01e8  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 3713  relationship: RESELLER
ad_system: rubiconproject.com  seller_id: 15278  relationship: RESELLER
ad_system: smartadserver.com  seller_id: 3117  relationship: RESELLER

info

Ad systems without a public sellers.json

272

The ad system doesn't publish a readable sellers.json, so nobody can verify these lines. That's the ad system's gap, not the app's, so no points are deducted.

How to fixAsk the partner to publish sellers.json; until then buyers can't verify that path.

Evidence (25 of 272)

line 13     vungle.com,A9_UAM,RESELLER
             → sellers_json: HTTP 403 to automated requests
line 14     adcolony.com,44ef7fd4adebf701,RESELLER,1ad675c9de6b5176
             → sellers_json: returns a web page, not a sellers.json file
line 22     verve.com,2177205,DIRECT
             → sellers_json: HTTP 403 to automated requests
line 36     sovrn.com,230297,DIRECT,fafdf38b16bf6b2b
             → sellers_json: HTTP 403 to automated requests
line 42     smaato.com,0,DIRECT,07bcf65f187117b4
             → sellers_json: HTTP 403 to automated requests
line 47     gamaigroup.com, 423056, RESELLER
             → sellers_json: file is not valid JSON
line 49     loopme.com, 11303, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403 to automated requests
line 50     loopme.com, 11424, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403 to automated requests
line 52     openx.com, 540785403, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 53     openx.com, 559798512, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 63     appnexus.com, 7140, DIRECT, f5ab79cb980f11d1
             → sellers_json: HTTP 403 to automated requests
line 69     smartadserver.com, 4467, RESELLER
             → sellers_json: HTTP 404
line 76     loopme.com, 14062, DIRECT, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403 to automated requests
line 82     appnexus.com, 10005, RESELLER, f5ab79cb980f11d1
             → sellers_json: HTTP 403 to automated requests
line 85     openx.com, 540338069, RESELLER, 6a698e2ec38604c6
             → sellers_json: HTTP 403 to automated requests
line 86     pubnative.net, 1007485, RESELLER, d641df8625486a7b
             → sellers_json: HTTP 403 to automated requests
line 88     adcolony.com, 1efc6603710003ea, RESELLER, 1ad675c9de6b5176
             → sellers_json: returns a web page, not a sellers.json file
line 93     spotx.tv, 234183, RESELLER, 7842df1d2fe2db34
             → sellers_json: HTTP 403 to automated requests
line 97     xad.com, 589, RESELLER, 81cbf0a75a5e0e9a
             → sellers_json: HTTP 403 to automated requests
line 105    yahoo.com, 59663, RESELLER, e1a5b5b6e3255540
             → sellers_json: HTTP 429 to automated requests
line 114    yahoo.com, 57872, RESELLER, e1a5b5b6e3255540
             → sellers_json: HTTP 429 to automated requests
line 118    loopme.com, 11446, RESELLER, 6c8d5f95897a5a3b
             → sellers_json: HTTP 403 to automated requests
line 126    yahoo.com, 60013, RESELLER, e1a5b5b6e3255540
             → sellers_json: HTTP 429 to automated requests
line 127    freewheel.tv, 1568906, RESELLER
             → sellers_json: HTTP 403 to automated requests
line 128    freewheel.tv, 1568907, RESELLER
             → sellers_json: HTTP 403 to automated requests

Is this your app?

Get the full evidence list, a cleaned app-ads.txt, and alerts when partners' accounts change. Think something here is wrong? Request a correction.

Monitor this app