DIRECT lines inconsistent with public data
297 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 297)
line 13 google.com, pub-7002491002409919, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 11 different companies
line 14 google.com, pub-7279990999620104, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 28 different companies
line 15 google.com, pub-8766006423657606, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies
line 16 google.com, pub-4613823032840158, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: UndrAds Innovation Technologies L.L.C.- FZ domain in sellers.json: undrads.com
line 18 google.com, pub-3872674820285626, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: RTB DEMAND PTE. LTD. domain in sellers.json: rtbdemand.com
line 19 google.com, pub-7526285253397422, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: UndrAds Innovation technologies LLC FZ domain in sellers.json: undrads.com
line 527 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 98 different companies
line 548 vidoomy.com,7646534,DIRECT
→ observed: the same account is marked DIRECT by 77 different companies
line 1014 toponad.com,1661f80179644e,DIRECT,1d49fe424a1a456d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 52 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 1016 webeyemob.com, 70098, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 75 different companies name in sellers.json: MINTEGRAL domain in sellers.json: mintegral.com
line 1079 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 1093 smaato.com, 1100057628, DIRECT, 07bcf65f187117b4
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 72 different companies name in sellers.json: topon domain in sellers.json: toponad.net
line 1114 onetag.com,82e44d118b79600,DIRECT
→ observed: the same account is marked DIRECT by 79 different companies
line 1116 admatic.com.tr, adm-pub-3033566192, DIRECT, uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 1121 admixer.net, f6790c61-b9ce-49b0-b809-059710d60dfd, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 1125 opera.com,pub11079554715136,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 61 different companies
line 1130 krushmedia.com, AJxF6R192a9M6CaTvK, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: Admixer domain in sellers.json: admixer.com
line 1151 themediagrid.com, NG9STC, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 55 different companies name in sellers.json: ADLOGIC TECHNOLOGY PTE. LTD domain in sellers.json: mintegral.com
line 1164 zmaticoo.com, 114490, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 48 different companies name in sellers.json: Ignitemedia domain in sellers.json: ignitemediatech.com
line 1218 smaato.com, 1100057546, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 47 different companies
line 1219 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 165 different companies name in sellers.json: Smaato Managed domain in sellers.json: smaato.com
line 1942 media.net, 8CUU43MOJ, DIRECT
→ observed: the same account is marked DIRECT by 4 different companies
line 1990 playdigo.com, 1964, DIRECT, 92011346d63d3c30
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Adverty domain in sellers.json: adverty.com
line 2012 ergadx.com, 3921, DIRECT
→ observed: the same account is marked DIRECT by 6 different companies
line 2049 rubiconproject.com, 26980, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 31 different companies name in sellers.json: AXIS CORP LTD domain in sellers.json: axis-marketplace.com