DIRECT lines inconsistent with public data
77 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 77)
line 3 google.com,pub-7279990999620104,DIRECT,f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 27 different companies
line 68 adbro.me, d4e607f1-06eb-43cb-9d6c-3ff3a7d87dbc, DIRECT
→ observed: the same account is marked DIRECT by 31 different companies name in sellers.json: BidMachine Inc. domain in sellers.json: bidmachine.io
line 69 smrtconnect.com, 820297, Direct
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Easybrain Ltd. domain in sellers.json: easybrain.com
line 74 captiv.ai, 3071, Direct
→ observed: the same account is marked DIRECT by 3 different companies
line 75 phygitalnow.com, 212082, Direct
→ observed: the same account is marked DIRECT by 3 different companies
line 81 captiv.ai, 3072, Direct
→ observed: the same account is marked DIRECT by 3 different companies
line 82 phygitalnow.com, 212083, Direct
→ observed: the same account is marked DIRECT by 3 different companies
line 85 smrtconnect.com, 820304, Direct
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Kwalee Ltd domain in sellers.json: kwalee.com
line 122 rubiconproject.com, 27420, DIRECT, 0bfd66d529a55807
→ observed: the same account is marked DIRECT by 17 different companies name in sellers.json: JINDOJINDO, LTD. domain in sellers.json: jindojindo.com
line 148 risecodes.com, 67ac81ac2c875500018fbbfc, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 72 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 263 toponad.com, 16385e313a271a, DIRECT, 1d49fe424a1a456d
→ observed: the same account is marked DIRECT by 96 different companies
line 305 vidoomy.com, 7646534, DIRECT
→ observed: the same account is marked DIRECT by 76 different companies
line 1377 webeyemob.com, 70098, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 75 different companies name in sellers.json: MINTEGRAL domain in sellers.json: mintegral.com
line 1705 rubiconproject.com, 15268, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 112 different companies name in sellers.json: Unruly Group LTD domain in sellers.json: unrulymedia.com
line 1731 smaato.com, 1100057628, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 71 different companies
line 1733 smaato.com, 1100004890, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 160 different companies
line 1783 onetag.com, 82e44d118b79600, DIRECT
→ observed: the same account is marked DIRECT by 77 different companies
line 1787 admatic.com.tr, adm-pub-3033566192, DIRECT, uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 1799 admixer.net, f6790c61-b9ce-49b0-b809-059710d60dfd, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 1813 opera.com, pub11079554715136, DIRECT, 55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 60 different companies
line 1823 krushmedia.com, AJxF6R192a9M6CaTvK, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 63 different companies name in sellers.json: Admixer domain in sellers.json: admixer.com
line 2321 improvedigital.com, 1234, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Connekt Media Limited domain in sellers.json: connekt.ai
line 2322 opera.com,pub7507776842240,DIRECT,55a0c5fd61378de3
→ observed: the same account is marked DIRECT by 56 different companies
line 2336 themediagrid.com, FALINO, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 103 different companies name in sellers.json: Luna Media Group LLC domain in sellers.json: lunamedia.io
line 3020 teads.tv, 13576, DIRECT, 15a9c44f6d26cbe1
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: Premium Publicidade e Marketing Ltda domain in sellers.json: premiumads.com.br