DIRECT lines inconsistent with public data
234 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
How to fixUse DIRECT only for accounts your company controls. Confirm with each partner whether the account is yours; if it isn't, the specification calls for RESELLER.
Evidence (25 of 234)
line 2 tvisionary.co,4567258,DIRECT
→ observed: the same account is marked DIRECT by 47 different companies name in sellers.json: Battle Creek Games domain in sellers.json: battlecreekgames.com
line 35 bidstrade.io,100220,DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 40 risecodes.com,67ac81ac2c875500018fbbfc,DIRECT,79929e88b2ba73bc
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 74 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 53 smilewanted.com,5807,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 50 different companies name in sellers.json: Adverty AB domain in sellers.json: adverty.com
line 75 pubsfusion.com,100707,DIRECT
→ observed: the same account is marked DIRECT by 24 different companies
line 88 bluexad.ai,2019730304423432192,DIRECT
→ observed: the same account is marked DIRECT by 32 different companies
line 93 mgid.com,911290,DIRECT,d4c29acad76ce94f
→ observed: the same account is marked DIRECT by 34 different companies
line 110 adyoulike.com,f956e6e361fbecff3af9ab7aa4d28388,DIRECT
→ observed: the same account is marked DIRECT by 15 different companies name in sellers.json: Integral Stream domain in sellers.json: integralstream.com
line 168 onetag.com,925c9abc9f939ec,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 38 different companies name in sellers.json: Adsmovil USA, IN domain in sellers.json: adsmovil.com
line 172 lunamedia.io,d7190c50-6c49-40d1-a716-1943623e120b,DIRECT,524ecb396915caaf
→ observed: the same account is marked DIRECT by 65 different companies name in sellers.json: LION STUDIOS domain in sellers.json: lionstudios.cc
line 207 ppc.buzz,b7b16ecf8ca53723593894116071700c36924,DIRECT
→ observed: the same account is marked DIRECT by 22 different companies name in sellers.json: Algorix domain in sellers.json: algorix.co
line 231 orangeclickmedia.com,C-1021,DIRECT,cd730d2f56b472c4
→ observed: the same account is marked DIRECT by 68 different companies
line 239 trustedstack.com,TSVOHMSUU,DIRECT
→ observed: the same account is marked DIRECT by 28 different companies
line 279 improvedigital.com,2345,DIRECT
→ observed: the same account is marked DIRECT by 40 different companies name in sellers.json: SIDN GROUP LTD domain in sellers.json: smartyads.com
line 289 insticator.com,178a035b-0561-4fec-a9a6-f973ee4c8c31,DIRECT,b3511ffcafb23a32
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 24 different companies name in sellers.json: Axis-marketplace domain in sellers.json: axis-marketplace.com
line 296 pubsfusion.com,100732,DIRECT
→ observed: the same account is marked DIRECT by 13 different companies
line 318 mobupps.com,c74d97b01eae257e44aa9d5bade97baf33149,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 327 rubiconproject.com,166535,DIRECT,0bfd66d529a55807
→ observed: the same account is marked DIRECT by 35 different companies
line 335 azberry.com,140032_1,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 65 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 364 themediagrid.com, A8X5S7, DIRECT, 35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 27 different companies name in sellers.json: Adman Interactive S.L.U. domain in sellers.json: admanmedia.com
line 370 themediagrid.com,RVQDTI,DIRECT,35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 76 different companies name in sellers.json: ORANGE CLICK MEDIA & COMMERCE LTD domain in sellers.json: orangeclickmedia.com
line 379 video.unrulymedia.com,4631344382657206988,DIRECT,98c21ef9a666c68b
→ observed: the same account is marked DIRECT by 57 different companies
line 403 lijit.com,323999,DIRECT,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 41 different companies name in sellers.json: Next Millennium Media, Inc. domain in sellers.json: nextmillennium.io
line 417 redmob.io,20260515000001,DIRECT
→ observed: the same account is marked DIRECT by 19 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 431 supply.colossusssp.com, 838, DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 24 different companies name in sellers.json: Axis domain in sellers.json: axis-marketplace.com