DIRECT lines inconsistent with public data
270 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 270)
line 408 apester.com,1105,direct
→ observed: the same account is marked DIRECT by 69 different companies
line 420 adyoulike.com,4d5014f8da11fc0a70ebbda5d4537935,direct
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 70 different companies name in sellers.json: Axis Marketplace domain in sellers.json: axis-marketplace.com
line 434 thebrave.io,9840732,direct,c25b2154543746ac
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 437 carbonatix.com,176915265,direct
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 69 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 494 bematterfull.com,92391776902,direct
→ observed: the same account is marked DIRECT by 69 different companies
line 507 themediagrid.com,swh94x,direct,35d5010d7789b49d
→ observed: the same account is marked DIRECT by 60 different companies name in sellers.json: Bidmachine, Inc domain in sellers.json: bidmachine.io
line 508 iqzone.com,iq96,direct
→ observed: the same account is marked DIRECT by 58 different companies
line 534 pubsfusion.com,100706,direct
→ observed: the same account is marked DIRECT by 23 different companies
line 538 risecodes.com,67ac81ac2c875500018fbbfc,direct,79929e88b2ba73bc
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 73 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 550 opera.com,pub6148735850944,direct,55a0c5fd61378de3
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 60 different companies name in sellers.json: Bidmachine domain in sellers.json: bidmachine.io
line 613 themediagrid.com,rvqdti,direct,35d5010d7789b49d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 76 different companies name in sellers.json: ORANGE CLICK MEDIA & COMMERCE LTD domain in sellers.json: orangeclickmedia.com
line 614 orangeclickmedia.com,c-1021,direct,cd730d2f56b472c4
→ observed: the same account is marked DIRECT by 67 different companies
line 617 markappmedia.site,c-1021,direct,1ddf21e4cc2e32a1
→ observed: the same account is marked DIRECT by 67 different companies name in sellers.json: pulishertest domain in sellers.json: test.com
line 619 lijit.com,411915,direct,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: MARKAPP MEDIA LTD domain in sellers.json: markappmedia.site
line 633 zmaticoo.com,5135063,direct
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 637 intenze.co,200187,direct
→ observed: the same account is marked DIRECT by 67 different companies name in sellers.json: bidmachine domain in sellers.json: bidmachine.io
line 639 adyoulike.com,d56e3e148de35ef3f2fc06a8fe3a5d1a,direct
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 68 different companies name in sellers.json: Intenze domain in sellers.json: intenze.co
line 642 snack-media.com,snm_4352,direct
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 64 different companies name in sellers.json: intenze domain in sellers.json: intenze
line 673 lijit.com,563477,direct,fafdf38b16bf6b2b
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: BidMachine domain in sellers.json: bidmachine.io
line 677 selectmedia.asia,6c45ab2c1e3590faff8c2047,direct,e365c871a27c655d
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 67 different companies name in sellers.json: Blasto domain in sellers.json: blasto.ai
line 678 pubsfusion.com,100707,direct
→ observed: the same account is marked DIRECT by 23 different companies
line 699 onetag.com,61d88450bdb25bc,direct
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 72 different companies name in sellers.json: Greeter Holdings LTD Adipolo domain in sellers.json: adipolo.com
line 708 bidstrade.io,100211,direct
→ observed: the same account is marked DIRECT by 23 different companies
line 714 spinx.biz,1373698863,direct
→ observed: the same account is marked DIRECT by 65 different companies name in sellers.json: PlaySimple (SpinX.io) domain in sellers.json: playsimple.in
line 718 eyeconicspot.com,4994,direct
→ observed: the same account is marked DIRECT by 48 different companies