DIRECT lines inconsistent with public data
384 −25 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 384)
line 93 adform.com,1942,DIRECT
→ observed: the same account is marked DIRECT by 8 different companies name in sellers.json: Rich Audience Technologies SL domain in sellers.json: richaudience.com
line 94 adform.com,1985,DIRECT,9f5210a2f0999e32
→ observed: the same account is marked DIRECT by 5 different companies name in sellers.json: Lupon Media LTD domain in sellers.json: luponmedia.com
line 104 adform.com,2904,DIRECT
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: ORANGE CLICK MEDIA & COMMERCE LTD domain in sellers.json: orangeclickmedia.com
line 105 adform.com,2904,DIRECT,9f5210a2f0999e32
→ observed: the same account is marked DIRECT by 9 different companies name in sellers.json: ORANGE CLICK MEDIA & COMMERCE LTD domain in sellers.json: orangeclickmedia.com
line 135 adiiix.com,4bcaa9fe,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 140 adingenious.com,70004,DIRECT
→ observed: the same account is marked DIRECT by 11 different companies name in sellers.json: Miniclip SA domain in sellers.json: miniclip.com
line 151 admanmedia.com,2029,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 14 different companies name in sellers.json: Adsyield domain in sellers.json: adsyield.com
line 163 admanmedia.com,552,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 5 different companies name in sellers.json: smaato domain in sellers.json: smaato.com
line 171 admatic.com.tr,adm-pub-3033566192,DIRECT,uufps1dh5stc6euk
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 58 different companies name in sellers.json: opera domain in sellers.json: opera.com
line 199 admixer.net,f6790c61-b9ce-49b0-b809-059710d60dfd,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 59 different companies name in sellers.json: Mintegral domain in sellers.json: mintegral.com
line 215 adsgard.net,1362,DIRECT,36a1c66e1a2f76dd
→ observed: the same account is marked DIRECT by 12 different companies
line 216 adsgard.net,1363,DIRECT,36a1c66e1a2f76dd
→ observed: the same account is marked DIRECT by 12 different companies
line 217 adsgard.net,200258,DIRECT,36a1c66e1a2f76dd
→ observed: the same account is marked DIRECT by 3 different companies
line 231 adswizz.com,gadsme,DIRECT
→ observed: the same account is marked DIRECT by 3 different companies
line 234 adsyield.com,1233,DIRECT
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 24 different companies name in sellers.json: Unity domain in sellers.json: unity.com
line 278 adwmg.com,100409,DIRECT,c9688a22012618e7
→ observed: the same account is marked DIRECT by 15 different companies name in sellers.json: Say.games domain in sellers.json: say.games
line 280 adwmg.com,100768,DIRECT,c9688a22012618e7
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Adverty domain in sellers.json: adverty.com
line 281 adwmg.com,100787,DIRECT,c9688a22012618e7
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 3 different companies name in sellers.json: Kelmak domain in sellers.json: kelmak.com
line 282 adwmg.com,100819,DIRECT,c9688a22012618e7
→ observed: sellers.json lists the account as INTERMEDIARY; the same account is marked DIRECT by 4 different companies name in sellers.json: Pulsepoint domain in sellers.json: pulsepoint.com
line 333 algorix.co,604536,DIRECT,5b394c12fea27a1d
→ observed: the same account is marked DIRECT by 3 different companies
line 356 amxrtb.com,105199574,DIRECT
→ observed: the same account is marked DIRECT by 4 different companies name in sellers.json: Disqus domain in sellers.json: disqus.com
line 450 appnexus.com,14416,DIRECT,f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 20 different companies
line 454 appnexus.com,14808,DIRECT,f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 12 different companies
line 493 appnexus.com,7351,DIRECT,f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 20 different companies
line 505 appnexus.com,8233,DIRECT,f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 12 different companies