DIRECT lines inconsistent with public data
41 −17 ptsThe ads.txt specification defines DIRECT as an account the publisher directly controls. For these lines, either the ad system's own sellers.json lists the account as INTERMEDIARY, or the same account is marked DIRECT in the files of 3 or more unrelated companies. Either way, the public data does not support the DIRECT label. Buyers that use DIRECT labels in supply-path decisions may treat these lines differently.
Evidence (25 of 41)
line 10 freewheel.tv, 169843-524565, DIRECT, 74e8e47458f74754
→ observed: the same account is marked DIRECT by 6 different companies
line 30 freewheel.tv, 1119041, DIRECT, 74e8e47458f74754
→ observed: the same account is marked DIRECT by 5 different companies
line 33 google.com, pub-0227480467683561, DIRECT, f08c47fec0942fa0
→ observed: the same account is marked DIRECT by 6 different companies name in sellers.json: Bell Media Inc. domain in sellers.json: bellmedia.ca
line 42 indexexchange.com, 183816, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 3 different companies
line 43 indexexchange.com, 186007, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 3 different companies
line 49 rubiconproject.com, 9366, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Evolve Media, LLC domain in sellers.json: evolvemediallc.com
line 56 tremorhub.com, ruuqh, DIRECT, 1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 3 different companies name in sellers.json: Network 10 domain in sellers.json: paramount.com
line 83 pubmatic.com, 167241, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Versant - OB (via EB) domain in sellers.json: google.com
line 85 triplelift.com,14656-EB,DIRECT, 6c33edb13117fd86
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Versant (via EB Network) domain in sellers.json: google.com
line 86 rubiconproject.com, 22842, DIRECT, 0bfd66d529a55807
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Google domain in sellers.json: google.com
line 88 pubmatic.com, 160012, DIRECT, 5d62403b186f2ace
→ observed: sellers.json lists the account as INTERMEDIARY name in sellers.json: Versant (via EB) domain in sellers.json: google.com
line 101 yahoo.com, 59137, DIRECT, e1a5b5b6e3255540
→ observed: the same account is marked DIRECT by 7 different companies
line 102 telaria.com,amgyk-mxvjr,DIRECT,1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: Samsung Ads domain in sellers.json: samsung.com
line 103 tremorhub.com,amgyk-mxvjr,DIRECT,1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: Samsung Ads domain in sellers.json: samsung.com
line 104 magnite.com,amgyk-mxvjr,DIRECT,1a4e959a1b50034a
→ observed: the same account is marked DIRECT by 7 different companies
line 105 smaato.com, 1100047232, DIRECT, 07bcf65f187117b4
→ observed: the same account is marked DIRECT by 7 different companies
line 106 indexexchange.com, 193280, DIRECT, 50b1c356f2c5c8fc
→ observed: the same account is marked DIRECT by 7 different companies
line 107 themediagrid.com, OWXYER, DIRECT, 35d5010d7789b49d
→ observed: the same account is marked DIRECT by 7 different companies
line 108 emxdgt.com, 1858, DIRECT, 1e1d41537f7cad7f
→ observed: the same account is marked DIRECT by 5 different companies
line 109 video.unrulymedia.com, 68435550, DIRECT, a670c89d4a324e47
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: Samsung Electronics America Inc (Samsung Ads) domain in sellers.json: samsungtvplus.com
line 110 rhythmone.com, 68435550, DIRECT, a670c89d4a324e47
→ observed: the same account is marked DIRECT by 7 different companies
line 111 pubmatic.com, 161390, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: SAMSUNG ELECTRONICS CO., LTD. domain in sellers.json: samsung.com
line 112 pubmatic.com, 161903, DIRECT, 5d62403b186f2ace
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: SAMSUNG ELECTRONICS CO., LTD. domain in sellers.json: samsung.com
line 113 appnexus.com, 13510, DIRECT, f5ab79cb980f11d1
→ observed: the same account is marked DIRECT by 7 different companies
line 114 lkqd.net, 1100053830, DIRECT, 59c49fa9598a0117
→ observed: the same account is marked DIRECT by 7 different companies name in sellers.json: Samsung domain in sellers.json: samsung.com