> An ad system can mark an account confidential in sellers.json, hiding its name and domain. For a DIRECT line, buyers then can't see who owns the account.

Source: https://appsupplyindex.com/fix/confidential-seller · Updated: 2026-10-07 · License: CC BY 4.0 (App Supply Index)

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[Learn](https://appsupplyindex.com/learn/) · How to fix

# What is a confidential seller in sellers.json?

Updated Oct 7, 2026 · data from 12 App Store genres · top free + top grossing charts · US · iOS + Android

**Short answer:** An ad system can mark an account confidential in sellers.json, hiding its name and domain. For a DIRECT line, buyers then can't see who owns the account.

**331 of 883**
ad-monetized top US apps in this index have this finding (37%)

## Why it matters

Confidential entries are allowed by the specification, but they reduce what buyers can verify.

## How to fix it

1. If the account is yours, ask the ad system to publish your seller entry with name and domain.

## Apps with this finding

Each report lists the exact lines involved.

- [NOAA Marine Weather & Forecast](https://appsupplyindex.com/app/ios-1246091778) · Zipo Apps Ltd.
- [Authenticator ℠ App](https://appsupplyindex.com/app/ios-6754900760) · BEGAMOB GLOBAL LIMITED
- [iCardiac: Heart Rate & Health](https://appsupplyindex.com/app/ios-6468660073) · BEGAMOB GLOBAL LIMITED
- [Universal Remote TV Control ·](https://appsupplyindex.com/app/ios-1581765635) · BEGAMOB GLOBAL LIMITED
- [FaceVital: Health Monitor](https://appsupplyindex.com/app/ios-6773569672) · BEGAMOB GLOBAL LIMITED
- [Glucera: Blood Sugar Tracker](https://appsupplyindex.com/app/ios-6796661353) · BEGAMOB GLOBAL LIMITED
- [We Are Cooking](https://appsupplyindex.com/app/ios-6498920694) · MATRYOSHKA GAMES CY LTD
- [Cast To TV Screen Mirror](https://appsupplyindex.com/app/ios-6761452136) · Heer Patel
- [EPIK - AI Photo & Video Editor](https://appsupplyindex.com/app/ios-1577705074) · SNOW Corporation
- [Meowdoku!](https://appsupplyindex.com/app/ios-6761760135) · OAKEVER GAMES PTE. LTD.
- [Vita Mahjong](https://appsupplyindex.com/app/ios-6468921495) · VITA STUDIO PTE. LTD.
- [Amaze GO!](https://appsupplyindex.com/app/ios-6758326278) · OAKEVER GAMES PTE. LTD.

[All apps →](https://appsupplyindex.com/apps)

## Related

- [What is app-ads.txt?](https://appsupplyindex.com/learn/what-is-app-ads-txt)
- [DIRECT vs RESELLER](https://appsupplyindex.com/learn/direct-vs-reseller)
- [How the index checks files](https://appsupplyindex.com/methodology)

Based on the [IAB Tech Lab
ads.txt/app-ads.txt](https://iabtechlab.com/ads-txt/) and [sellers.json](https://iabtechlab.com/sellers-json/)
specifications. Numbers are automated observations of public files on the date above.